Investors Should Be Watching SodaStream
Dec 21st 2012 12:00PM
Updated Dec 21st 2012 12:04PM
In this video, Motley Fool Stock Advisor analyst Jim Mueller discusses three areas that SodaStream investors need to watch.
As SodaStream is a "razor and blade" model, investors need to look at the unit sales of "razors," that is, the soda-making machines, since the growth in the sales of the machines will lead to a growth in sales of higher-margin "blades," or the syrup and CO2.
Investors should also keep an eye on the "blades" themselves; we should see the sales of these consumables rising as the company grows and penetrates new markets.
Lastly, investors should look at the number of locations where the devices and, most important, the CO2 cylinders are available. As the CO2 cylinders run out, consumers need to replace them. Some people stop using SodaStream machines because these cylinders are not available at convenient locations. If the trip to get these cylinders is around 15 minutes, it is likely that consumers might switch back to regular soda cans and bottles.
SodaStream's carbonation technology sounds simple, right? Well, this razor-and-blade company offers an intriguing opportunity for growth that may be harder to duplicate than you might think. Jim told us some of the things about Sodastream that investors should look at. Our premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.
The article Investors Should Be Watching SodaStream originally appeared on Fool.com.Blake Bos owns shares of SodaStream. Jim Mueller owns shares of The Coca-Cola Company and PepsiCo. The Motley Fool owns shares of Best Buy, PepsiCo, and SodaStream. Motley Fool newsletter services recommend The Coca-Cola Company, PepsiCo, and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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