Macy's Celebrates the "Week of Wonderful" December 26 - January 1
For the first-time ever, the week between Christmas and New Year's Day gets the star treatment as Macy's deems it the "Week of Wonderful" with special savings and new merchandise
Set to debut on Monday, Dec. 24, Clinton Kelly stars in Macy's Week of Wonderful song and dance TV spot directed by Adam Shankman
NEW YORK--(BUSINESS WIRE)-- This season, the seven days between Christmas and New Year's Day will be a magical time for Macy's (NYS: M) shoppers as the retailer deems it the "Week of Wonderful." From Dec. 26 through Jan. 1, Macy's Week of Wonderful will serve post-holiday shoppers with the opportunity to indulge in super savings and new must-have items. Traditionally a national vacation week when many people take time off from the workplace, the week is also one of the busiest for retailers. With Macy's Week of Wonderful, special savings and brand new deliveries of merchandise await shoppers who will be wowed and delighted by what's in store.
Macy's Week of Wonderful runs from Dec. 26- Jan. 1 and features super-savings on post-holiday items, as well as new deliveries of must-have merchandise. (Photo: Business Wire)
"The week between Christmas and New Year's Day has always been about great deals, as customers exchange gift items and start using the gift cards they received over the holidays to hunt for last minute bargains," said Martine Reardon, Macy's chief marketing officer. "With Macy's Week of Wonderful, we want to make shopping during this vacation week even more fun and satisfying for customers. At Macy's, shoppers will find all the amazing savings on post-holiday merchandise we are known for, in addition to finding our stores refreshed with new, bright and colorful must-have items."
To bring the WOW to the Week of Wonderful, Macy's will debut a new television spot on Monday, Dec. 24, helmed by acclaimed director, producer and choreographer Adam Shankman ("Hairspray," "Glee," "So You Think You Can Dance"). The colorful song and dance spot starring Clinton Kelly continues the sitcom-themed format that Macy's debuted this fall, as Macy's Herald Square store manager Harold asks Clinton Kelly if he has any fun ideas about Macy's Week of Wonderful. Kelly's colorful imagination transports them into a Broadway-like world complete with WOW girls, dancing gift cards and a showstopping closing. Touching upon the notion that the week, unlike Black Friday and Cyber Monday, has never had a name, Kelly tells viewers all about Macy's Week of Wonderful and what they can expect - from super savings to the opportunity to exchange grandma's sweater for something better, Macy's is the destination for WOW moments after Christmas.
The Week of Wonderful TV spot was developed by Macy's in conjunction with JWT New York.
Customers will find the WOW factor in new merchandise including essentials and bright, colorful must-haves for the entire family. Here are just a few of the new items customers will find in store.
I.N.C. Vintage chambray shirt - $79
Michael Kors Goldtone chronograph watch with turquoise - $275
Bar III Printed tank dress - $64
Material Girl Tiki studded wedge sneaker with asymmetrical zipper - $69
Nike® Relay exercise top - $48
Kenneth Cole Reaction Slub knit sweater - $65
Tommy Hilfiger Slim-fit chino pants - $48.98
American Rag Tricot track jacket - $59.50
Adidas Climalite crewneck - $25
For the kids
Epic Threads™ Denim jacket - $38, Sequined top - $28
Epic Threads™ Sportshirt - $24.99, Graphic tee - $12.99
For the home
Martha Stewart Collection Echo pond 9-pc queen set - $169.99
KitchenAid Artisan 5-qt. stand mixer - $349.99
Hotel Collection Pegola full/queen comforter cover - $199.99
Macy's Week of Wonderful runs from Wednesday, Dec. 26, 2012 through Tuesday, Jan. 1, 2013.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
KEYWORDS: United States North America New York Ohio
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