CSR, Telecom Council Announce FastPitch Winner from Locations & Beyond Summit 2012

CSR, Telecom Council Announce FastPitch Winner from Locations & Beyond Summit 2012

CAMBRIDGE, England & SUNNYVALE, Calif.--(BUSINESS WIRE)-- CSR plc (ISE: CSR) (NAS: CSRE) , together with the Telecom Council, today announced that Locaid Technologies, Inc. was the winner of the popular FastPitch competition - chosen from the event's RapidFire participants - at last week's 6th annual Locations & Beyond Summit 2012. Locaid®, a Location-as-a-Service (LaaS) company, was chosen by Summit attendees from among six participant companies who presented innovative new location-aware offerings, including Urban Airship, InvisiTrack, Pole Star USA, Mosaik Solutions, and Alohar Mobile.

The RapidFire presentations involved five-minute pitches - or FastPitches - from companies showcasing novel and creative use-cases of location technology. The Summit audience chooses the winner through a text message-based voting system. In addition, this year's Summit included a product showcase in which companies including RxNetworks, Nextnav, and Fixmo demonstrated their products to the elite audience.


"This was the largest Summit to date, with the highest quality attendees - over two hundred - including many global carriers," according to Joep van Beurden, CEO of CSR. "Two topics of particular interest at the Summit this year were privacy and delivery options for location-based services. Locaid stands at the nexus of the two, protecting the privacy and security of customers while facilitating integration of location into myriad applications such as fraud prevention, proximity marketing, and asset tracking and monitoring. The company's unique 'Location as a Service' - or LaaS - platform will no doubt help accelerate the fruition of beneficial new mobile location-based services of all kinds."

About the FastPitch Winner

Locaid simplifies and manages the complex challenge of locating over 350 million mobile devices for location-based services (LBS). Locaid operates the world's largest and most secure mobile location platform and allows mobile developers to locate their customers for enterprise authentication, fraud management, and hyper-local marketing, all through a single, privacy protected API. Locaid is the only mobile location gateway connected to the largest Tier One carriers and partners in the Americas including AT&T, Verizon Wireless, T-Mobile, Sprint, TelCel, TELUS, Microsoft, and Qualcomm. With multiple offices across North America, Locaid also offers a portfolio of location-enablement services including geo-fencing, geo-coding, map appends, and location analytics. For more information, visit www.loc-aid.com

About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc

Notes to Editors

Still and video images are available by contacting Lori Evans at lori@evanspublicrelations.com

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's location-based service products and technology, and their performance characteristics in customers' products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as 'will,' 'can deliver,' offers', 'allows', 'to enhance,' 'enables,' 'designed to' and other similar expressions regarding the performance characteristics of CSR's location-based service products and technology, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR's location-based service products and technology or consumer electronics products containing such technology, related products or modifications to such products' capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR's periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC's web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

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US:
Evans Public Relations
Lori Evans, +1 650-200-5891
csr@evanspublicrelations.com
or
UK:
Rocket Communications
Sally Brown, +44(0)845 370 7024
csr@rocketcomms.net

KEYWORDS:   United Kingdom  United States  Europe  North America  California

INDUSTRY KEYWORDS:

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