Blue Calypso Selected as a Social Engagement Partner for Fortune 500 Retailer's Campaign to Benefit Hurricane Sandy Relief Efforts
DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today they were chosen as a marketing partner by a Fortune 500 national retailer to expand and enhance communication programming for their Hurricane Sandy Relief efforts. Blue Calypso's patented peer-to-peer advertising platform served as a key social media element in the retailer's program to benefit Hurricane Sandy victims.
Through Blue Calypso's dynamic social sharing platform, the retailer leveraged the power of their customers who have extensive networks and who felt compelled to share this campaign through all of their social channels. Additionally, the technology enabled social media tracking, monitoring and analysis so the retailer could see the results from their efforts - who was promoting the campaign, how many people saw it and who actually engaged with the program. The partnership expanded the reach and purpose of this effort.
About Blue Calypso, Inc.
Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
Blue Calypso, Inc.
David Polster - CFO
972-695-4776, ext. 528
Signal Rock Communications
KEYWORDS: United States North America Texas
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