ASCC Hires Brand Development Expert

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- This week, the Aristocrat Group Corp. (OTCBB: ASCC) hired Robert William Brown to serve as specialty brand and marketing consultant, adding 40 years of beverage industry experience to the Company.

Brown will bring a wealth of senior management expertise to ASCC, having served in senior positions for the top two beer companies in Canada as well as serving as regional director for a major North American winery and as director and executive vice-president for one of the largest beverage alcohol manufacturer and distributors in the world. Brown currently serves as chairman for one of Canada's most successful and profitable credit unions, based in British Columbia.


At ASCC, Brown will be in charge of brand development and product positioning as the company works to bring new ultra-premium spirits to the marketplace.

"Mr. Brown's main responsibilities will be growing our business and enhancing shareholder value," said ASCC CEO Cindy Morrissey. "We'll be relying on his long history of success to help us maximize our market potential."

Super-premium vodka will be the first product offering from ASCC's new brand management division, LuxuriaBrands, which is following the lead of industry frontrunners such as LVMH. Vodka is the biggest-selling spirit in the multi-billion-dollar U.S. distilled spirits industry. The Company is currently testing and sampling top-quality American ingredients and contacting the nation's leading liquor distributors.

ASCC views vodka as key to growing its brand management business in order to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

For more information, please visit www.luxuriabrands.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

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The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO
info@aristocratgroupcorp.com

KEYWORDS:   United States  North America  Florida

INDUSTRY KEYWORDS:

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