SapientNitro Named Adobe Global Digital Marketing Partner of the Year for 2012

SapientNitro Named Adobe Global Digital Marketing Partner of the Year for 2012

Award Recognizes a Collaboration that has led to Extraordinary Results for Adobe and Clients

LAS VEGAS--(BUSINESS WIRE)-- SapientNitro, part of Sapient (NAS: SAPE) , has been named the Global Digital Marketing Partner of the Year for 2012 by leading digital marketing and media solutions provider, Adobe. The award, presented today at Adobe's global sales meeting in Las Vegas, recognizes SapientNitro as the top-performing partner for digital marketing and celebrates the extraordinary work the two companies have achieved together throughout 2012.


"We are incredibly proud to have worked alongside Adobe executives and client teams throughout the year to make amazing things happen for our clients," said Piyush Patel, director of technology at SapientNitro. "By focusing as a team on solving our clients' toughest challenges and maximizing their opportunities, together with Adobe, we have created innovative new business models and award-winning multi-channel experiences that leverage analytics, technology and creativity to drive deeper brand-consumer relationships."

SapientNitro's partnership with Adobe has driven marketing solutions that transform a brand's storytelling experience, while also enhancing the ability to generate value more quickly and efficiently. This has resulted in breakthrough work for such blue-chip companies as NASCAR, Hyatt and United Health Group. The solutions delivered to these and many other global clients led to enhanced customer interaction and loyalty across channels, accelerated time to market and improved operational efficiencies.

"The always-on consumer who is tied to mobile and social experiences is forcing brands to look at new ways to relate to their audiences," said Bill Rusitzky, global vice president, Strategic Alliances at Adobe. "Our partnership with SapientNitro enables us to leverage Sapient's ability to integrate brand, digital and commerce, with Adobe's innovative technologies, to come up with breakthrough solutions and drive faster time to value for our clients. This mix of data, technology and imagination enables us to more effectively serve our joint clients in this ever-changing technology landscape."

This year's award marks yet another milestone in the productive alliance between the two companies, with Adobe naming SapientNitro European Partner of the Year in 2011 and Global Partner of the Year in 2010.

"A key reason we have been able to partner so successfully with Adobe is that both of our companies share a deep understanding of technology and analytics," said Robert Van Beber, senior vice president and Global Marketing Services lead at SapientNitro. "This, combined with our jointly collaborative approach to bringing the best solutions possible to our customers, resulted in the truly amazing year we have had. I look forward to continuing our great work together in 2013."

To learn more about the unique partnership between SapientNitro and Adobe, view the "Engine of Innovation" video at http://bit.ly/WfFwnB.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapientnitro.com or follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.

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SapientNitro
Stacy Simpson, +1 914-830-8510
stacy.simpson@sapient.com

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