In the video below, Motley Fool analyst Brendan Byrnes and author Lisa McLeod discuss Apple's "sense of purpose."

With the loss of iconic and passionate leader Steve Jobs, Apple is going through a challenging time. But McLeod sees the company making it through this time just fine.

Jobs was not the only one at Apple so passionate about its products and purpose. The company is filled with Apple "evangelists," she says.


What's more, the Steve Jobs pipeline has yet to play out, and probably has another year or so to run.

It's natural to question the direction of a company that has lost a leader like Jobs, McLeod says, but the heart of Apple remains driven to make a difference to consumers.

Even without Steve Jobs, Apple remains at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and more importantly, your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

The article 1 of Apple's Continuing Challenges originally appeared on Fool.com.

Brendan Byrnes owns shares of Apple. The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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