Can the McRib Save McDonald's?

Can the McRib Save McDonald's?The McRib has been reintroduced to the McDonald's (MCD) menu, and the popular sandwich is hitting the Golden Arches at just the right time.

The love it or loathe it barbecue-slathered pork sandwich was supposed to be reintroduced back in late October, but the unseasonably warm weather pushed the McRib roll-out to Dec. 17. At least, that's the official release date. Many McDonald's franchisees are already serving the sandwich.

Why wait for the national marketing campaign to start when customers are craving the seasonal sandwich that sells well during the cool months of the year?

Pig Out

There are certainly critics of the McRib. It's a regular punch line on late-night shows. Health advocates also aren't impressed.

The nutritional information is also not for the squeamish. The 500 calories count isn't horrendous, but the 26 grams of fat and the 10 grams of saturated fat are problematic. That's 48 percent of the recommended daily intake of saturated fat in a single sandwich.

However, the chain's lone pork sandwich always seems to draw attention whenever it's introduced during the chilly months, when patrons are looking more for comfort food to keep warm than for reasons to bellyache over diets.

It's nice timing on the part of the restaurant operator that watches over 34,000 restaurants and feeds 69 million patrons daily. It can certainly use a hand to beef up its financials.

This Little Piggy Went to Market

The world's largest restaurant chain impressed the market on Monday by announcing better than expected sales for the month of November. Comparable-store sales rose 2.4 percent worldwide, fueled by a 2.5 percent increase at domestic restaurants.

Even Europe bounced back, as strength in Russia and U.K. helped offset declines in Germany to deliver a 1.4 percent uptick in sales. Analysts were braced for flat comps and a small decline in the U.S. for the month.

It's easy to see why Wall Street was apprehensive. October was a disaster. For the first time since 2003, McDonald's posted a year-over-year dip in monthly comps. The 1.8 percent decline in global same-store sales for the month of October was weighed down by a surprising 2.2 percent hit at its domestic locations.

Industry watchers are now hoping that October was a fluke.

The McRib is back, and apparently so is McDonald's.


Motley Fool contributor Rick Munarriz does not own shares in any of the stocks in this article. The Motley Fool owns shares of McDonald's. Motley Fool newsletter services have recommended buying shares of McDonald's. Motley Fool newsletter services have recommended creating a bull call spread position in McDonald's.


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17 Comments

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Eddie

When the workers don't speak english behind the counter, and the the customers are not familiar with what they are getting now .. vs... what McDonalds used to taste like.They ruined the menu.

I have converted to Wendys...even tho' the help there ALSO doe's not use english behind the counter!

APPAULING and a very unAMERICAN way to run an AMERICAN company!

December 12 2012 at 11:37 AM Report abuse rate up rate down Reply
pdbliz

I have no taste for the,,,Mc Rib,,,I bought me and wife one each,,,,,,,I gave mine to the garbage can....
AWFULL.!!!!!!! And,,the hamburger is already cook,,,,taken out on a tray,,,and heated,,,,,not for me,,,,
Taco Bell,,,,,well,,the meat looks awfull....And,,the Chineese Diners,,,well,,better watch what you eat,,,,
I am about to go,,,vegies only........!!!!! Drink water with lemon,,,,yes,,I am over 60,,and cheap,,,ha!!!!

December 11 2012 at 6:20 PM Report abuse -1 rate up rate down Reply
pdbliz

People,,,Most of you wish you were Rich,,,as I do,,,I would not mind paying the tax,,,,,,,but,,if the Goverment spends more a day,,than it takes in,,,TAX IS NOT THE PROBLEM,'

SPENDING IS THE PROBLEM,!!!!!!!!,,,,,,,,Even a school child can see this,,,,,,But,,there was 51% voted this election,,could not figure this out.!!!!!

December 11 2012 at 6:13 PM Report abuse +2 rate up rate down Reply
Leonard Thomas

Can pigs save others of their kind?

December 11 2012 at 11:42 AM Report abuse rate up rate down Reply
Leonard Thomas

Can pigs save others of their species?

December 11 2012 at 11:41 AM Report abuse +1 rate up rate down Reply
fcmmpm

Maybe a better question would be "Whats going to save AOL and Huffinton Post" as both should just close up shop for the garbage put out..

December 11 2012 at 7:44 AM Report abuse +4 rate up rate down Reply
1 reply to fcmmpm's comment
pdbliz

THANK YOU FOR A SUPER POST,,,AOL,,,,COULD BE A THING OF THE PAST.!!!!


AND,,,MC RIB,,,,,,,IS AWFULL.!!!!!!!

December 11 2012 at 6:10 PM Report abuse rate up rate down Reply
s.kohanski

eat the container it comes in, and you will be better off

December 11 2012 at 3:22 AM Report abuse rate up rate down Reply
Usha

Definitely the worst fast food sandwich I've ever had.

December 10 2012 at 10:53 PM Report abuse +2 rate up rate down Reply
DRIV3R

I prefer Arby's steak fajita burrito. Try it, its tasty.

December 10 2012 at 9:31 PM Report abuse -2 rate up rate down Reply
freethedems2012

McRibs are McNasty

December 10 2012 at 7:54 PM Report abuse +3 rate up rate down Reply