Productivity software used to be all business, controlled by a centralized IT department that abided by certain dictums. Employees would follow workflow dictums, use certain spreadsheets, and never, ever color outside the digital lines. No longer. The cloud makes it too easy for consumers to handle work anywhere, and thereby choose their own productivity tools.

Many are choosing Evernote, archiving software that purports to act like an extension of your brain. The company recently announced $85 million in new venture funding Enough, management says, to take the business to an IPO several years from now.

Don't be surprised if we see bigger bets on productivity tools in the meantime. Jive Software recently purchased Producteev. Microsoft has an Evernote alternative called OneNote What other companies can we expect to make a bigger play in this market? I answer this question and more in the video below.


It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in cloud computing over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.

The article 1 Important Tech Trend You Should Be Following originally appeared on Fool.com.

Fool contributor Tim Beyers is a member of the  Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader. The Motley Fool owns shares of Microsoft and Google. Motley Fool newsletter services have recommended buying shares of Google. Motley Fool newsletter services have recommended creating a synthetic covered call position in Microsoft. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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