Starbucks Introduces $450 Gift Card Made of Steel

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Starbucks-gift-cardBy Mandi Woodruff

We've heard of high-end credit cards that are made of everything from diamonds to pearls, but leave it to Starbucks (SBUX) to usher in the era of the luxury gift card.

The coffee giant will roll out a $450 premium gift card this week. The Starbucks Metal Card is made of steel, costs $50 to make, and will only be sold on luxury goods website Gilt.com.

It will also be one of the most exclusive gift cards on the market, with just 5,000 up for grabs.

"Some stores will never even see this card," Starbucks Vice President Ryan Records told USA Today. "Five thousand is a pretty small number."

To sweeten the deal, the card comes with all the perks of gold-level Starbucks card memberships, which includes bonus gifts and free refills.

The total card balance is only $400, which means people are shelling out an extra $50 just for the pleasure of holding a metallic gift card in their hand.

At about $1.75 for a tall coffee, you'd need to cash in about 29 free refills to make up the extra cost.

The card goes live online Thursday.

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Mark

............and the perks of gold-level membership are?????
What a poorly written article.

December 07 2012 at 9:55 AM Report abuse rate up rate down Reply
beemerboxer

Starbucks has elevated a cup of Joe to the place where high prices can be charged, especially if the Joe gets a trendy name, along with the folks who serve it.. Now they come out with this twaddle during times when many Americans still endure financial hardships. Undoubtedly this corporation has done fairly well but not on my dime. Mickey D and Dunkin' both offer great coffee for a fraction of the price of Starbucks; generally the in-house seating areas are better or just as good.

December 07 2012 at 9:54 AM Report abuse rate up rate down Reply
Clancy

And we wonder why this country is almost back to where it was in 2007? Even the commercials on TV tell us lease a Lexus, BMW, Range Rover for each over $600 a month. Shame on all of us! A steel Starbucks gift card? Seriously? I thought the CEO of Starbucks had a bit more common sense. Guess not. There will be plenty of people CHARGING this card and then looking for free coffee and donuts when they get their visa bill.

December 07 2012 at 8:56 AM Report abuse +1 rate up rate down Reply
cx2pluse

Then they complain gas prices are so high.

December 07 2012 at 7:55 AM Report abuse +2 rate up rate down Reply
Frank

I wonder if the people paying an extra $50 just to say they have the card are willing to spend an extra 5 cents a cup so workers could have health care.

December 07 2012 at 7:46 AM Report abuse +5 rate up rate down Reply
James Lithgow

Starbucks is an idiot docking station run by idiots!

December 07 2012 at 1:31 AM Report abuse rate up rate down Reply
thert63

Starbucks knows that there are suckers born every minute.

December 06 2012 at 10:57 PM Report abuse rate up rate down Reply
solomeeo

Talk about out of touch!

December 06 2012 at 9:25 PM Report abuse rate up rate down Reply
zapdog4

They need to raise money to pay their British Tax bill... The ignorant people who think 5.00 for crapaccino is a good deal, will get suckered into buying one. It will be their Coffee Snob Status Symbol...

December 06 2012 at 9:21 PM Report abuse +1 rate up rate down Reply