P&G, its Orgullosa Program and LULAC Partner to Bring the Magic of the Holidays to Life

P&G, its Orgullosa Program and LULAC Partner to Bring the Magic of the Holidays to Life

Up to $30,000 in toys will be donated for every new "LIKE" to Orgullosa's Facebook Page* to help make some Holiday wishes come true for Latino Families in Need

CINCINNATI--(BUSINESS WIRE)-- As part of their continued partnership, P&G and its Orgullosa program are working with the League of United Latin America Citizens (LULAC) to spread some holiday cheer by donating toys to Latino kids in need. In the spirit of giving, everyone can get involved and help spread holiday cheer, as Orgullosa will donate $1 for every new "Like"on their Facebook page* during the month of December for toys LULAC will provide to deserving Latino children.


The Orgullosa program is designed to empower Latinas to seize their limitless potential and provides them the opportunity to come together to connect, inspire and support each other as they celebrate everything that makes them proud.

"P&G and Orgullosa share LULAC's passion to empower and improve the lives of Latino families across the country," shared Valentina Sanchez, Orgullosa brand manager. "As a Latina mother, this partnership is close to my heart as our families and children are our biggest sense of pride; we hope to rally the community and bring the holiday spirit to life for those in need."

Another way to give back is by donating toys to local LULAC councils that will be supporting the cause across the country. For information on participating LULAC councils please go to www.lulac.org/orgullosa.

"We are excited to be partnering with P&G for so many years. This partnership has impacted the lives of many Latinos in the United States, and with this special donation during the Holidays we hope to bring some happiness and relief to Latino families in need," said Margaret Moran, LULAC National President.

Join Orgullosa and LULAC in making some holiday wishes come true and encourage your friends and loved ones to do the same.

*From December 1 to December 31, 2012 for up to a total of $30,000 to be used for toys.

About Orgullosa
Orgullosa is a P&G- owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret®, Venus®, Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.

About LULAC
The League of United Latin American Citizens (LULAC) is the nation's largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 900 councils around the United States and Puerto Rico, LULAC's programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.LULAC.org.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.



Fleishman Hillard
Nathalie Alberto, 305-520-9030
Nathalie.alberto@fleishman.com

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