Are Customers Buying What Chipotle's ShopHouse Is Selling?

Chipotle's (NYS: CMG) stock price has been under pressure lately. Hedge fund manager David Einhorn contends not only that Yum! Brands' (NYS: YUM) new Taco Bell menu poses a threat, but also that the burrito king is overvalued. Indeed, the company has underperformed the likes of Wendy's (NAS: WEN) , McDonald's (NYS: MCD) , and Whole Foods (NAS: WFM) while carrying a higher valuation.

Chipotle's growth prospects may be brightening, however. The company's sole ShopHouse location has done well enough that management is opening two more of the Asian restaurants. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. In this installment of our multipart series, we examine how customers are reacting to the food, and whether they're moving through the line fast enough. (See all parts of the series linked below the video.)


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The article Are Customers Buying What Chipotle's ShopHouse Is Selling? originally appeared on Fool.com.

Rex Moore has no positions in the stocks mentioned above. The Motley Fool owns shares of Chipotle Mexican Grill, McDonald's, and Whole Foods Market. Motley Fool newsletter services recommend Chipotle Mexican Grill, McDonald's, and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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