Virtual Piggy Aggregates Leading Youth Brands With MVP Promotion In Advance of Black Friday

Virtual Piggy Aggregates Leading Youth Brands With MVP Promotion In Advance of Black Friday

Top retailers work with Virtual Piggy to deliver hundreds of dollars of value for members.

HERMOSA BEACH, Calif.--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG) announced a head start on the shopping season with the launch of their "MVP" promotion today.


The MVP (Member Value Program) promotion offers Virtual Piggy consumers over $500 dollars in value-added promotions now through January 15th. Current and new members will be able to unlock special offers from Virtual Piggy partner merchants at

www.virtualpiggy.com/mvp. Over 30 merchants are participating in Virtual Piggy's MVP promotion, including Fathead, O'Neill, K'Nex, ASPCA, and Active Ride Shop, with new offers revealed weekly.

Virtual Piggy allows parents to set up a monthly allowance for their children and promotes financial management while empowering youth under 21 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents.

"For the first time, one company has curated a significant base of merchants who care about the U21 age group," said John Paul DeJoria, co-founder of John Paul Mitchell Systems and an Advisory Board Member of Virtual Piggy, "Virtual Piggy is a truly unique solution providing an aggregate space for youth friendly merchants and a safe, secure COPPA compliant mechanism for U21s to spend and manage their finances online. This is a revolutionary technology and is super cool!"

"Families come first at Virtual Piggy, and we're excited to offer hundreds of dollars of deals on their favorites this holiday season," said Joanne Wong, VP Marketing at Virtual Piggy. "We've lined up a broad array of retailers and must have items including those featuring Justin Bieber, Taylor Swift and many more."

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.



Virtual Piggy, Inc.
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:

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