LONDON -- It's time to go shopping for shares again, but where to start? There are loads of great stocks to choose from, and I've got my wallet out. So here's the question I'm asking right now: Should I buy Old Mutual (ISE: OML.L) ?

Back to the future
Old Mutual isn't the sexiest name in the world. There's that word Old, an awkward term in a world crazy for all things new. And then there's the word Mutual, a sector that slid out of fashion during the privatization years, and largely remains there.

Put the two words together, and what have you got? The creakiest name in the FTSE 100. Positively Victorian, which is fitting, given that Old Mutual was founded in 1845, in South Africa.


Happily, the company isn't feeling its age. It's the third-biggest life company in the U.K. and the largest in Africa. So should I buy it?

Old Mutual, new frontiers
Old Mutual didn't list until 1999, so in that respect, it's a relative newbie.

Like fellow U.K.-listed insurer Prudential, Old Mutual gives home-loving investors exposure to emerging markets.

While Prudential is targeting Asia, Old Mutual is making hay on home ground, in the largest untapped market of them all: Africa. The company has a strong presence in South Africa, Botswana and Zimbabwe, it bought Nigerian life insurer Oceanic in February, and is looking to expand into west and east Africa.

If you're looking to explore Africa, Old Mutual lets you do it from the relative security of London's stock exchange.

There has been growing analyst noise about Africa lately. Valuations are low, and the economic outlook increasingly positive. As people become richer, they will have more money to save and invest, and will want to protect that wealth. A good chunk of this business should end up with Old Mutual.

Yes, Africa has been tipped for investor greatness before, and it remains risky, but Old Mutual could be a relatively safe way to play it.

Old Mutual's third-quarter update, published on 7 November, delivered another positive three months. Total funds under management grew 4% to 263 billion pounds for the core group. Meanwhile, sales of life and investment products grew 19% in emerging markets.

Furthermore, the management is cutting back in weary old Europe, closing business operations in Germany and Austria to new business, but expanding in fertile Africa, buying Ecobank in Nigeria for $20 million. Given the outlook for the eurozone, you might think that's a good thing.

The feeling is mutual
Yet management is cautious, pointing to depressed U.K. savings trends and consumer confidence, and wider economic worries.

Another worry is that the firm's South African earnings are subject to exchange controls, and the political climate in Africa looks set to remain volatile.

A progressive dividend policy always helps, although the stock currently yields just 2.9%, according to Digital Look, and the payout is covered 2.2 times.

Old Mutual's shares are up an impressive 20% since June yet still trade on a modest forecast P/E of 9.7 times earnings for December, so it doesn't look too pricey. Overall, I'm impressed. This old name is one for the future.

Out with the Old
There are certainly fatter dividends to be had elsewhere in the FTSE 100, just ask investment maestro Neil Woodford.

He eats dividends for breakfast and you can find out what he is currently tucking into by downloading our free, in-depth report, Eight Top Blue Chips Held by Britain's Super Investor.

This report by Motley Fool analysts is completely free and shows where Woodford believes the best high-yield stocks are to be found today. Availability of this report is strictly limited, so please download it now.

The article Should I Buy Old Mutual? originally appeared on Fool.com.

Harvey Jones owns shares in Prudential. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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