LIN Media Launches New Mobile Marketing Company
Nov 15th 2012 10:21AM
Updated Nov 15th 2012 10:28AM
LIN Media Launches New Mobile Marketing Company
Appoints Kevin Wassong as CEO of LIN Mobile
NEW YORK--(BUSINESS WIRE)-- LIN Media (NYS: TVL) , one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, today announced the launch of LIN Mobile, LLC ("LIN Mobile"), a new company that will provide mobile marketing solutions for clients nationwide.
Leveraging LIN Media's 50-year history and its strong relationships with local and national advertisers, LIN Mobile will help clients effectively market their products and services to an increasingly mobile-centric population by delivering targeted and localized media across all dominant mobile devices.
Digital industry veteran Kevin Wassong has been appointed Chief Executive Officer of LIN Mobile and will report to Robb Richter, LIN Media's Senior Vice President in charge of digital media. Mr. Wassong is the founder and former Chief Executive Officer of digital@JWT, the fully integrated digital branding and e-business arm of J. Walter Thompson, a global advertising agency. Most recently, he was President of Minyanville Media, Inc., an Emmy Award-winning, next-generation digital network that creates branded business content to entertain, inform, and educate investors of all ages. Mr. Wassong is a graduate of the S.I. Newhouse School of Communications at Syracuse University.
LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc.-ranked network, performance marketing technology, and SaaS content management, engagement and monetization solutions - all under one roof.
Commenting on the announcement, Vincent Sadusky, President and Chief Executive Officer of LIN Media, said: "Our investment in mobile demonstrates our commitment to responding to advertisers' needs and providing them with the most effective marketing channels. Kevin is both a pioneer and a veteran and we are excited to have someone of his caliber advance our mobile business."
"I am excited about this tremendous opportunity to be a part of LIN Media's impressive digital media portfolio and to launch this company at a time when mobile advertising is becoming a critical component of national and local marketers' strategic needs," said Mr. Wassong. "Our business model is unique and focused on giving marketers a brand-safe, engaging and measurable platform to deliver mobile marketing solutions in scale."
LIN Mobile, LLC is based at LIN Media's digital sales headquarters in New York, NY.
About LIN Media
LIN Media is a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, along with a diverse portfolio of web sites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens.
LIN Media's highly-rated television stations deliver important local news and community stories along with top-rated sports and entertainment programming to 10.5% of U.S. television homes. The Company's digital media operations focus on emerging media and interactive technologies that deliver performance-driven digital marketing solutions to some of the nation's most respected agencies and brands. LIN TV Corp. is traded on the NYSE under the symbol "TVL".
This press release includes statements that constitute "forward-looking statements," including statements regarding our future plans and operations. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include, but are not limited to, our ability to successfully expand our digital operations and other risks detailed in our periodic reports filed with the Securities and Exchange Commission. Reports may be accessed online at www.sec.gov or www.linmedia.com. By making these forward-looking statements, we undertake no obligation to update these statements for revisions or changes after the date of this press release.
Courtney Guertin, 401-457-9501
Corporate Communications Manager
KEYWORDS: United States North America New York
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