Robert Roche is Appointed Vice President of Sales, Marketing and Communications at Ascent Solar Tech
Nov 14th 2012 6:35AM
Updated Nov 14th 2012 6:38AM
Robert Roche is Appointed Vice President of Sales, Marketing and Communications at Ascent Solar Technologies
THORNTON, Colo.--(BUSINESS WIRE)-- Ascent Solar Technologies, Inc. (NASDAQ:ASTI), a developer of flexible CIGS solar panels, announced today that Robert Roche has been appointed Vice President of Sales, Marketing and Communications at the Thornton, Colo., based solar panel manufacturer.
Mr. Roche brings over 25 years of sales, marketing and technical leadership experience to Ascent Solar. Prior to joining Ascent, Mr. Roche served two years as Vice-President, Sales and Business Development at United Solar, a division of Energy Conversion Devices, where he repositioned their channel sales and marketing strategies and rapidly grew their global customer network. Prior to that, Mr. Roche was Vice President, Sales and Business Development at United Technologies Corporation's (UTC) Carrier Division responsible for growing its energy efficiency services business in North America.
Mr. Victor Lee, CEO of Ascent Solar, said, "We are extremely pleased to have Rob on board to lead our Sales, Marketing and Communications efforts. Rob brings a wealth of sales experience and industry know-how to Ascent Solar. He will be a key driver in our continued transformation from traditional BIPV/BAPV solar applications to the high premium specialty market and consumer electronics applications. With this key addition to our leadership team, Ascent is well positioned to further accelerate progress on execution of our new strategy with the EnerPlex product line."
Mr. Roche said, "I'm very excited to take on this new role and join the very talented team at Ascent Solar. Ascent possesses revolutionary technology that provides a compelling solar power solution for customers in key markets such as portable consumer power, aerospace and defense, transportation and off-grid power."
Before joining Carrier, Mr. Roche was General Manager of Marketing and Applications Engineering at UTC's UTC Power division, and led global marketing and technical sales support efforts for its commercial fuel cell and alternative energy product lines. Mr. Roche's career at UTC Power also included international experience in engineering management, joint venture program management, new product development and product management and he is a named inventor on nine U.S. Patents. Mr. Roche holds a BS in Chemical and Materials Engineering from the University of Connecticut and an MBA from Rensselaer Polytechnic Institute.
About Ascent Solar Technologies, Inc.
Ascent Solar Technologies, Inc. is a developer of thin-film photovoltaic modules using flexible substrate materials that can transform the way solar power generation integrates into everyday life. Ascent Solar modules, which were named one of TIME Magazine's 50 best inventions for 2011, can be directly incorporated into standard building materials, commercial transportation, automotive solutions, space applications, consumer electronics for portable power and durable off-grid solutions. More information can be found at www.ascentsolar.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with the Securities and Exchange Commission.
Ascent Solar Technologies, Inc.
Brion Tanous, 310-541-6824
KEYWORDS: United States North America Colorado
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