The discounter joins several other major retailers, including Walmart (WMT), that are opening earlier in the evening on the holiday and staggering deals over the two-day period. Over the years, stores have been expanding their hours on Black Friday to get ahead of the competition, but the kickoff is increasingly happening right after shoppers finish their turkey feast.
"We thought long and hard about when the right opening time would be," said Kathee Tesija, Target's executive vice president of merchandising. She said that 9 p.m. struck "a perfect balance" for its customers.
Target, based in Minneapolis, plans to offer deals that include an Apex 32-inch LCD TV for $147 and a Nikon digital camera for $99.99 for the earlier opening. From 4:00 a.m. to noon, the next day, customers who spend $50 or more on clothing, accessories or home products will earn a $10 Target gift card to use toward a future purchase. Target is also preparing additional early morning specials, including Leapfrog Explorer software for $15.
Sears Holdings (SHLD) said its Sears stores will open at 8 p.m. Thanksgiving Day and will stay open overnight until 10 p.m. Friday. Last year Sears stores were closed on Thanksgiving. The company's Kmart stores have been open on Thanksgiving for years.
Lord & Taylor, which was closed on Thanksgiving last year, will be open on the holiday from 10 a.m. to 7 p.m.
Kohl's (KSS) and Macy's (M) will again throw open their doors at midnight, following Thanksgiving. J.C. Penney plans to announce its Black Friday promotions on Monday.