Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Smith & Wesson (NAS: SWHC) were up 10% today after President Obama's re-election, because everyone now expects gun buyers to buy even more guns over the next four years than they did in his first four years.

So what: Despite occasional worries that President Obama will be coming after everyone's lawfully purchased guns, no such control measures have been put in place. That hasn't stopped record interest from gun buyers, which has pushed both Smith & Wesson and compatriot Sturm, Ruger (NYS: RGR) to incredible stock-price growth that's been fully supported by financial fundamentals. After the pop, Smith & Wesson's P/E is still only 21.2, and Sturm, Ruger's is even more reasonable at 15.3. Extrapolating from the first four years offers investors a reasonable glimpse into the next two, which are likely to see the same ginned-up hysteria from the gun lobby and no real action from the White House.


Now what: The Obama Bounce is a well-known phenomenon for the major gunmaker stocks. In the past four years, Smith & Wesson has soared 306% -- but that pales in comparison with Sturm, Ruger's massive 664% gain in the same period. Although investors gave Smith & Wesson a slight edge today, Sturm, Ruger remains cheaper on a P/E basis and is also the only one of the two to offer a dividend. No matter which way you slice it, the high tensions over this election are likely to keep gunmakers' target audience eagerly buying firearms, in preparation for an apocalypse that's not likely to come. Smith & Wesson may not the massive growth opportunity it was four years ago, but it's still likely to have solid growth ahead of it for at least another year.

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The article Why Smith & Wesson's Shares Took Off originally appeared on Fool.com.

Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter, @TMFBiggles, for more news and insights. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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