With Target's (NYS: TGT) bold announcement that it does not intend to participate in the traditionally deep discounts that most retailers hawk during the holiday season, there is no shortage of bull and bear reactions to the news.

Rather than try and find meaning where there is none, Austin and Chris react to the news with a long-term investor's perspective, and try to put this announcement in the context of Target's year-long performance.

If you're looking at Target today, your investment case isn't complete without also understanding what's driving the big bad wolf in retail today: Amazon.com. We'll tell you what's driving the company, and when to buy and sell Amazon in our new premium report. Our report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.

The article What Is Everyone Missing Here? originally appeared on Fool.com.

Austin Smith has no positions in the stocks mentioned above. Chris Bledsoe has no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com. Motley Fool newsletter services recommend Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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