Amazon.com (NAS: AMZN) recently rolled out a new pricing choice for its popular Prime service. Instead of paying $80 per year, subscribers can pay $8 per month if they prefer. That actually ends up costing more over the course of a year at $96 annually, but some subscribers may prefer to have that cost spread out. That $8 per month is also the same price as both Netflix (NAS: NFLX) and Hulu Plus, two important competitors to Amazon Instant Video. Amazon's video service may lag, but the e-tailer is making up for it with its shipping and Kindle library services that also get bundled in.

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The article Amazon.com Matches Netflix on Price originally appeared on Fool.com.

Fool contributor Evan Niu, CFA, has no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com and Netflix. Motley Fool newsletter services recommend Amazon.com and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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