The real heroes in any disaster are the first responders, public servants, and neighbors who rush in to serve, saving lives. In the past few days, as New York and New Jersey have faced an unprecedented storm, private sector corporations have also stepped in, lending support and services to the victims of Hurricane Sandy. Although their motivations might not always be pure, their actions deserve recognition.
As can be expected, however, the storm has also unveiled a few unsavory characters, merchants ready to profit from the storm or those looking for a way to promote a private agenda. As the Hurricane Sandy recovery and rescue efforts continue, here's a look at some of the emerging corporate heroes, antiheroes, and villains of the ongoing story.