Wall Street Watch Tuesday: Zillow's in the Doghouse with Advertisers

zillowZillow (Z) really needs to get its own house in order.

Investors are turning against the real estate information website operator after it posted a disappointing outlook for the new quarter.

Looking back, Zillow held up just fine in Monday night's earnings report. Revenue soared 67% to $31.9 million during the third quarter, just ahead of the $31.7 million that Wall Street was forecasting. Adjusted earnings clocked in at $0.07 a share, matching analyst estimates.

The former dot-com darling -- which generates 74% of its revenue from real estate brokers and other industry pros that pay premiums for targeted ads and enhanced features -- is simply not closing the sale when it comes to the quarter that started last month.

Zillow is targeting revenue of $30 million to $31 million for the holiday quarter. That may represent a healthy 51% to 56% year-over-year spike in revenue, but it's not good enough. For starters, Wall Street was calling for Zillow's top line to soar 64% during the period. Even at the high end of the range, investors are still looking for a sequential dip. Yes, real estate is a seasonal business, but analysts were still holding out for sequential improvement.

Zillow's still a magnet for potential home buyers. It attracted a record 37 million unique visitors during the month of July. However, when you're trading at rich valuation multiples -- and Zillow was and continues to do so -- the market isn't going to put up with any signs of weakness. Zillow had actually earned at least twice as much as Wall Street was predicting in each of the three previous quarters, so even on that front it's not as if Zillow's third quarter was all that impressive.

There may be a bargain here, eventually, but investors know that every stock is bought and sold on an "as is" basis.

Other Things Worth Watching

•There's still money being made in keeping hospitals and doctor offices going. Mindray Medical (MR) saw its revenue and earnings each climb 18% over the past year. China-based Mindray is a provider of medical equipment including patient monitoring gear and MRI machines.

• Voters who haven't suffered through long lines during the early voting window and who didn't use absentee ballots will hit the polls on Tuesday. The results won't be anywhere close to ready by the end of the market trading day, but you can expect volatility as investors jockey for position.

Motley Fool contributor Rick Munarriz does not own shares in any of the stocks in this article. Motley Fool newsletter services have recommended buying shares of Zillow.

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Mary Lou

They are so far off on their home values. Try contacting them......what a joke....I had to pretend I was an investor to get them to answer a phone.......what a joke!!!!!!!!!!!!!!!!!!!!!

November 06 2012 at 1:41 PM Report abuse rate up rate down Reply

I went to Zillow yesterday to look up a home. Right smack in the middle of the page of that home info was a huge box that gave no where to close & showing useless & unmeaningful ads over and over. I got so frustated!! I left and went to Trulia. Go my info and no frustrations. Ads online like aol having ads cover the homepage, and tv that has to be watched after recording thru a dvr or Tivo to get rid of all ads! No one watches ads anymore! A waste of time and money.

November 06 2012 at 1:08 PM Report abuse rate up rate down Reply
Delaware Jack

Zillow has always been years behind in its information & is woefully inaccurate as well .. In three words .. They Truly Suck ! lol

November 06 2012 at 10:51 AM Report abuse rate up rate down Reply

Zillow is very innacurate. Their information is so outdated that realtors don't even want to use it.

November 06 2012 at 10:36 AM Report abuse rate up rate down Reply


November 06 2012 at 6:40 AM Report abuse rate up rate down Reply