The Sun Sets on American Suzuki

American Suzuki will leave the U.S. market, a victim of small sales and a brand that U.S. car buyers barely know. 24/7 Wall St. recently predicted that Suzuki would not make it in the United States.

The parent company announced American Suzuki Motor Corp. had filed for Chapter 11:

When considering its long-term business plan, ASMC recognized that it will be unable to maintain profitability with respect to its automobile marketing business, taking into account various factors such as economic conditions including the currency exchange rate, market trends, the models of Suzuki automobiles sold in the U.S. which are primarily small cars

Suzuki sold fewer than 22,000 cars in the American market through the first 10 months of the year. That left it with a share of only o.2%. The news might make other companies that have tiny sales in the United States to reconsider their presences. That list certainly would include Volvo and Mitsubishi Motors.

Douglas A. McIntyre


Filed under: 24/7 Wall St. Wire, Autos

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