My history with Apple (NAS: AAPL) has been torrid. First I panned the stock, then reversed my position, and now I'm starting to quietly wonder if I reversed it too soon. 

Go ahead and give me grief, but know that I'm not afraid to change my mind when the facts change, or when I've made a mistake. As John Maynard Keynes (allegedly) said, "When the facts change, I change my mind. What do you do, sir?" I think too many investors and analysts are afraid to change their mind for fear of being a flip-flopper. They'd rather feel cocksure but be ultimately wrong. 

Not me. For that reason, I quietly ended my bullish (and winning) CAPScall earlier this month -- after the Maps fiasco -- at $646.98.


And apparently not a moment too soon. Since that date, we've seen an underwhelming iPad mini, and now the unscheduled departure of key Jobs-era players

What makes these developments particularly worrying is that they play into the main bear argument: that Apple without Steve Jobs is not Apple.

One wonders if Apple Maps would have ever been approved if Steve were still around. And we all know what Steve thought of an iPad mini. It appears he might have been right. 

Why long-term investors should care
I'm a long-term investor. I don't pick or pan stocks for short-term reasons. But a bad product launch at Apple is different from one at Coca-Cola (NYS: KO) for a key reason: it's relevant to the company's competitive advantage. If Coca-Cola launches a dud -- like C2 -- it makes little difference since they'll keep on selling Coke. Not a big deal. But Apple's competitive advantage relies on churning out visionary products that just simply work.

Recent events causes one to wonder if they'll continue to do so without Jobs. And that's relevant for long-term investors. 

It's particularly relevant because, unlike Coke, recurring sales aren't assured for Apple. Coke can be pretty sure that Coke buyers will buy another Coke later on, and in similar quantities, but Apple can't be assured that they will sell you another iPad in a year. You might buy Microsoft's (NAS: MSFT) Surface instead, or simply delay a purchase. In order for Apple's sales to simply stay even, they have to get a new customer provided existing ones don't replace their order every year. When you've already taken over the world -- as Apple has -- that gets to be a tall order.

It gets be an even taller order when negative information is in the news about your company and its products. 

John Hussman had a great take on this back in April, if anyone's curious. 

Surface rising
Back in March, I bellyached that all of Apple's competitors are incompetent, which was a key reason for my reversal. That finally might be changing, and for an unexpected reason. The Microsoft Surface could be the real deal. That keyboard thing is killer. 

Which reminds me that I still like Microsoft. Microsoft has been my oldest pick here at the Fool, and while it hasn't outperformed Apple, as I predicted, there are still many years left in the decade. 

I'd expect Jobs to be able to repell a vigorous assault from Redmond. With recent news, I'm not so sure about his successors.

The introduction of the iPhone 5 is an event Apple investors have been looking forward to for months. The stakes are high and the opportunity is huge, so to help investors understand this epic Apple event, we've just released an exclusive update dedicated to the iPhone 5 launch. By picking up a copy of our premium research report on Apple, you'll learn everything you need to know about the launch, and receive ongoing guidance as key news hits. Claim your copy today by clicking here now.

The article Quietly Starting to Worry About Apple originally appeared on Fool.com.

Chris Baines has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple and Microsoft. Motley Fool newsletter services recommend Apple, Coca-Cola, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


Increase your money and finance knowledge from home

What are Penny Stocks

The lucrative and dangerous world of penny stocks.

View Course »

Finding Stock Ideas

Learn to do your research and find investments.

View Course »

Add a Comment

*0 / 3000 Character Maximum