How Long Can Pandora Afford These Generous Payouts?

Pandora Media (NYS: P) just released some payment details on musical performers large and small. The numbers make Pandora look like a working musician's favorite paycheck generator, whether you're an established superstar or a small-time act struggling to make a living.

On the top end, rappers Drake and Lil Wayne are closing in on $3 million of direct payments from Pandora in 2012. Coldplay and Adele aren't far behind, collecting million-dollar annual royalty checks from this outlet.

On the lower end, a relative unknown such as Mexican Cumbia band Grupo Bryndis is expected to receive $114,000 in performance fees over the next year. That's not too shabby for a group that Amazon.com (NAS: AMZN) ranks behind 183,000 other groups in music sales.


Pandora founder Tim Westerberg waxes poetic about these payments: "We're talking here about the very real possibility of creating, for the first time ever, an actual musicians middle class," he said. But Pandora represents just 6.5% of all radio listening in America, lumping satellite and FM radio together with pure online entities. It's pretty obvious that most acts don't make 15 times these sums from radio royalties right now.

Left unsaid in Westergren's blog post is the fact that Pandora is currently lobbying for sweeping changes to American radio royalty rules. You don't have to be a Pandora executive or shareholder to see that the current system is grossly unfair.

Satellite radio monopolist Sirius XM Radio (NAS: SIRI) pays about 6% of its gross service revenues as content royalties. The company also pays up the nose for premium content from Howard Stern and others, but that's by choice -- the government has set a very low rate for Sirius' basic content rights. By contrast, Pandora's royalties add up to roughly 50% of its revenue stream.

Oh, but it gets better. AM and FM stations don't pay royalties at all.

The playing field is heavily tilted in favor of traditional radio, while Sirius gets a far better deal than Internet services like Pandora, Spotify, or Rdio. Do you think it's fair to charge different royalty rates for the same song, depending on what medium handled the transfer from (virtual) turntable to eardrum?

I'd buy Pandora shares in a heartbeat if this favoritist policy was ever reversed, but then I'm not holding my breath for politicians to stop playing favorites. The current rules expire in 2015. Talks over a new rulebook are slated to begin in 2013.

Old-line media giants have deep pockets, but are even richer in Washington connections. FM radio is under attack, but heavily fortified behind these cushy royalty arrangements. This state of affairs cannot last forever, but Pandora may not make it into the next era. Just look at this depressing chart:

P data by YCharts.

Take note that these trailing cash flows are negative, and not getting any stronger. In other words, the company is bleeding cash.

Pandora desperately needs royalty reform. Any investment in this stock is a bet that politicians will do the right thing, across party lines and all.

Pandora may be out of luck, but all hope is not lost for forward-thinking media mavens. Despite being one of the market's biggest winners since bottoming out three years ago, there is still some healthy upside to be had if things go right for Sirius XM -- and plenty of room to fall if things don't. Read all about Sirius in our brand-new premium report. To get started, just click here now.

 

The article How Long Can Pandora Afford These Generous Payouts? originally appeared on Fool.com.

Fool contributor Anders Bylund holds no position in any of the companies mentioned. Check out Anders' bio and holdings, or follow him on Twitter and Google+. The Motley Fool owns shares of Amazon.com. Motley Fool newsletter services recommend Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


Increase your money and finance knowledge from home

What is Short Selling?

Make a profit when stocks prices fall.

View Course »

Basics of Diversification

Learn one of the fundamental concepts of building a portfolio.

View Course »

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:
Richard K Price

COOKING THE GOOSE THAT LAID THE GOLDEN EGG :

. R.I.A.A. demanding unfair royalties is nothing less than pure greed.Pandora is not given a fair shot at the market. While radio stations pay on a much fairer scale Pandora is forced to pay much higher rates than other radio stations. R.I.A.A. and M.P.A.A. has shown themselves to be very irresponsible in any position. They, along with their bought and paid for politicians should be tared and feathered then ran from town. A radio station that picks music that I like is great, better still it has a reject button. The more you listen to it the better it gets. Pandora has the possibility of becoming the very best music venue worldwide. Sad to see its possibilities destroyed by greedy corporate lawyers and politician's who are making outrageous and unfair demands. Those musician's best enjoy that cash. If R.I.A.A. have their way their wont be anymore.

October 15 2012 at 2:04 AM Report abuse rate up rate down Reply