Black FridayIf you're one of the throngs of shoppers who camp out all night outside the nation's stores before Black Friday in hopes of nabbing a huge deal when the doors swing open, you've been duped. At least that's what new data commissioned by the Wall Street Journal reveals.

Pricing data from more than 50 brick-and-mortar and e-commerce retailers, gathered over a two- to 6-year period, shows that the best time to nab big bargains on common holiday gifts -- from Barbie dolls to watches and blenders -- is often not on the traditional day-after-Thanksgiving shopping extravaganza.

Watches and jewelry become pricier deeper into the holiday season, for example, while blenders are more likely to get marked down.

On a granular level, the study -- conducted by consumer-price research firm Decide Inc. on behalf of the Journal -- revealed that the best time to buy flat-screen TVs is now, in October, before prices start to creep up for the holiday. Meanwhile, the smartest time to purchase a Citizen men's black watch is in early March, while UGG boots are cheapest in September or October.

Although Black Friday doorbuster deals do indeed reflect a deep discount on select items, quantities are limited, and as any avid holiday shopper can attest, the chance of scoring those deals is slim.

"Retailers use the offerings to get people through their doors, even at the cost of losing money on the sale, in the hopes of drumming up business for other products that aren't priced at such steep discounts," the Journal reported.

And if your Black Friday just wouldn't be complete without a trip to the mall, check out these Black Friday survival tips for shoppers.


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JOSEPH

Wow! Was that revelation a surprise to anyone?

October 10 2012 at 8:49 AM Report abuse rate up rate down Reply
ccurt78

I don't why we are suprised profit at what ever cost. I read that, I belive it was Cosco structured their business based on a 14.5% markup, that'e reasonable. Clothing according to a 60 minutes show indicated they have a minimun 100% markup. Can you imagine what it would be like if all business would adhere to a 14.5% profit line, this includes big oil, health care, pharmaceutical companies,Insurance companies, etc. I don't we can change things, but WE SHOULD TRY!

October 10 2012 at 6:15 AM Report abuse rate up rate down Reply
phpoling

Jeez just save it until after Halloween Okay??? It's not even Halloween! What's wrong with stores who already put up Christmas stuffs up and now we will be not enjoy or excited about Christmas after looking at it for two months too much. Black Friday just not worth of your money and time.

October 09 2012 at 7:13 PM Report abuse +1 rate up rate down Reply
onedstrbdchik

Working in retail, I've known this for years. I don't shop that day, but I do have to work and honestly, if people would learn respect and patience Black Friday, and alot of other days, would be more pleasant for shoppers and workers both.

October 09 2012 at 6:08 PM Report abuse +1 rate up rate down Reply
call_me_the_breeze

Black Friday is just a phukcluster

October 09 2012 at 3:46 PM Report abuse rate up rate down Reply
call_me_the_breeze

"Sales" and "deals' are fools terms,NO ONE EVER SELLS AT A LOSS,no matter how much you "think" your saving

October 09 2012 at 3:45 PM Report abuse rate up rate down Reply
RMS

One of the worst days ever to go shopping. Deals get better as it gets closer to Christmas, and then after. Last year I scored a $200 printer for $50 on Black Friday weekend simply by taking the newspaper ad to a competitor who matched the price. No crowds, no hassles. I shop on line whenever possible.

October 09 2012 at 11:51 AM Report abuse +1 rate up rate down Reply
cpo1514

Blacl Friday??/ A good day for football.

October 09 2012 at 7:52 AM Report abuse rate up rate down Reply