Apple's iPhone 5 first-week sales figures fell short of the expected 8 million units, coming in closer to 5 million, well below analyst expectations for the much-anticipated device. But why? Does this mean Apple's game is over?

It's natural to wonder if this means that Apple no longer has what it takes, or that the iPhone 5 was an overhyped product. In today's video, Fool.com analyst Andrew Tonner dispels these myths, pointing to issues of supply -- not demand -- as the primary reason behind lower-than-expected sales. Nonetheless, it's undeniable that maintaining its torrid pace will only get more difficult for Apple down the line. If you're looking for a recommendation on how to play Apple, along with continuing updates and guidance on the company whenever news breaks, we've created a brand-new report that details when to buy and sell. Click here now to get started.

The article iPhone 5 Falls Short on First-Weekend Sales originally appeared on Fool.com.

Andrew Tonner owns shares of Apple.  You can follow Andrew and all his writing on Twitter at @Andrew Tonner The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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