HalloweenHalloween may be one of the events that helps keep consumer spending at a reasonable level. BIGinsight conducted research for the National Retail Federation that found more than 71% of American will celebrate the holiday this year. That is up to 170 million people, which BIGinsight claims is a record. According to a CNBC story on the information:
The average person will fork out about $79.82 on decorations, costumes, and candy, up from $72.31 last year.
A bigger part of the budget this year will go to costumes. Although the average person will spend about $28.65 on costumes, up slightly from $26.52 in 2011, retailers and costume manufacturers are saying that costumes continue to become more elaborate each year and shoppers are buying more items to go along with their costume.
Douglas A. McIntyre
Filed under: 24/7 Wall St. Wire, Consumer Goods, Research, Retail