How to Play the Mobile-Ad Growth Trend

The iPhone 5 launch on Wednesday, Sept. 12, is sure to be the most important event for tech investors this year. The Motley Fool will be hosting a live chat where our top tech analysts will answer your questions and break down what the announcement means for Apple and tech investors everywhere. Be sure to swing by Fool.com at 12:45 p.m. ET next Wednesday for all your coverage of Apple's next big announcement.

The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics around the investing world.

It's clear that the world is going mobile. Over time, advertising dollars will follow, and John and David take a look at some companies that should benefit from this powerful trend. Internet-radio leader Pandora, for one, reported some encouraging numbers recently. More people are using its mobile app, and ad dollars are starting to follow. TripAdvisor is seeing more and more mobile usage, too. So it's clear that the trend is starting to build. Two companies that John and David are researching are Velti and Millenial Media. Velti provides technology and services to help deliver mobile advertising and marketing. Millenial Media operates a mobile technology platform for developers and advertisers. Both companies are promising ways to play the mobile advertising trend.

The mobile revolution is still in its infancy, but with so many different companies out there, it can be daunting to know how to profit in the space. Fortunately, The Motley Fool has just released a free report on mobile named "The Next Trillion-Dollar Revolution." Inside the report, we not only describe why this seismic shift will dwarf any other technology revolution seen before it, but we also name a company at the forefront of the trend. Hundreds of thousands have requested access to previous reports, and you can access this new report today by clicking here -- it's free.


 

 

 

 

 

The article How to Play the Mobile-Ad Growth Trend originally appeared on Fool.com.

David Meier owns shares of Apple. John Reeves  and The Motley Fool own shares of Apple and Google. Motley Fool newsletter services recommend Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Learn about investing from the comfort of your own home.

Portfolio Basics

Take the first steps to building your portfolio.

View Course »

Investment Strategies

Learn the strategies you need to build a winning portfolio

View Course »

Add a Comment

*0 / 3000 Character Maximum

3 Comments

Filter by:
Jim Meyers

Like all the chatter about Airpush. This is where the action is. My results are largely on par with what you gentlemen are experiencing and I have associates doing even better than that thanks to SmartWall, etc. ( http://bit.ly/NyV3FJ ) Good stuff :)

September 30 2012 at 2:13 AM Report abuse rate up rate down Reply
E! Man

Monetizing opportunities in mobile advertising today is all about making smart decisions - particularly with regard to mobile ad networks. Airpush's new SDK, for example, is the type of thing that today's app developers and advertisers need to be aware of - Click through rates for advertisers are around 16% through Airpush's smartwall and devs lare getting CPMs averaging $9.55. If you know where to concentrate your efforts, you will succeed and make good money in the process.

September 09 2012 at 12:25 AM Report abuse rate up rate down Reply
1 reply to E! Man's comment
Michael Essany

Absolutely agree! Another point that needs to be made is that too much attention is paid to social networks like Facebook and Twitter today. More attention needs to be placed on top mobile ad networks, like the one you reference. Airpush's new SDK 5.0 probably did more for mobile advertising in one week than Facebook did for mobile advertising all year. Mobile ad networks are where the real money, progress, and growth are today.

September 09 2012 at 2:45 PM Report abuse rate up rate down Reply