iPhone 5 Debut: Apple Needs a Hit on September 21

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Apple
Earlier this week, we confirmed speculation that Apple (AAPL) will roll out its latest iPhone on September 21, a mere four weeks away.

An iPhone debut is always an event, but things should be particularly interesting this time around. Now that AT&T (T) and Verizon (VZ) have fleshed out their 4G networks, it's widely believed that the next iPhone will be Apple's first smartphone with true 4G connectivity.

The design chatter is everywhere. Some sources claim that a radical new design is coming, complete with a larger screen. Apple isn't leaving any prototypes behind in California bars, so the market will probably have to wait for the company's own unveiling process next month.

Apple Needs a Hit

No one's feeling sorry about the class act of Cupertino. Apple shares kicked off the week by closing at an all-time high on Monday. However, Apple can't afford to slip.

Android continues to gobble up market share. Industry tracker Gartner's latest report shows that Android's global market share has grown from 43% to 64% over the past year. Apple, on the other hand, has merely gone from 18% to 19%.

The attraction to Android is clear. The open-source nature of Google's (GOOG) industry-leading mobile operating system results in many different handset manufacturers putting out a wide variety of (typically cheaper) models.

However, Apple's the company that's making the lion's share of the profitability in this booming niche. If it can continue to introduce new features that will leave the competition scrambling -- the way that it did with the Siri voice-activated digital assistant in last year's Apple 4S -- iPhone rollouts will keep drawing big crowds and even bigger media coverage.

Motley Fool contributor Rick Munarriz does not owns shares in any of the stocks in this article. The Motley Fool owns shares of Google and Apple. Motley Fool newsletter services have recommended buying shares of Google and Apple and creating a bull call spread position in Apple.


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6 Comments

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khs

i hope this date is correct. im from denmark and if it come in usa 21. september soo it will come on5. oktober in denmark. i following this on the danish iphone site http://iphonecentral.dk

August 24 2012 at 5:33 AM Report abuse -1 rate up rate down Reply
G

If you can afford the new iPhone, then you deserve to be suckered into buying into this vision of tech somehow filling your moral void and really connecting you to other humans.. Damn, that sounds opinionated, don't it?

August 24 2012 at 1:18 AM Report abuse rate up rate down Reply
MONTOOTH

My advice: DON'T BUY IT! This is getting a little ridiculous, Apple. I realize you're the largest company in the world, but these constant product "events" which really add very little to the evolution not only of the iPhone, but to smartphones in general, really smacks of a wanton greed and simply 'taking advantage' of the public's (particularly Apple die-hards) mindless urge to have the latest new thing. Use your huge cash reserves to bring us truly revolutionary products, not "NEW & IMPROVED" with little that is truly improved and nothing new.

August 24 2012 at 12:13 AM Report abuse +1 rate up rate down Reply
m

Android (and other phones) have a larger market % because they are given away by cell companies as promotions. Look up the profit share of the market on the iPhones.

Androids are still an inferior phone with more problems than the iPhone, and has a much, much slimmer app market. Android has a long way to go.

August 23 2012 at 5:23 PM Report abuse -2 rate up rate down Reply
1 reply to m's comment
sporty1jro

I swapped my Android with someone's iPhone for a few hours and the iPhone just doesn't deliver like my Android. I had to restart the iPhone 2X in the few hours I had it because it froze when I tried to launch 2 different apps. My friend said he hasn't updated the apps for a couple of weeks after the latest iOS update and that's why, although that's something I never encountered on my Android. My friend upgraded to an Android. There are twice as many free apps on Android as there are on iOS. Right now ICS has about 200 features that the present iOS does not and Apple is scrambling to copy those for their next release. My phone has external memory, a replaceable battery, and a much larger screen. And I can choose what I want for features when I am shopping for a smart phone. Cheaper, more expensive, the size of the screen. The idea of offering the Model T in only 1 model and giving you any color you want as long as it's black was a quaint idea during the turn of the century but is inexcusable in today's tech market.

August 23 2012 at 6:33 PM Report abuse +2 rate up rate down Reply
1 reply to sporty1jro's comment
hb341

". I had to restart the iPhone 2X in the few hours I had it because it froze when I tried to launch 2 different apps. My friend said he hasn't updated the apps for a couple of weeks after the latest iOS update and that's why, although that's something I never encountered on my Android"
Hahahahahahahahahaha I can't count the number of times I had to remove the battery completely from my Android phone due to it freezing. I'm not saying the iphone 4 I have is perfect but the most I have had to do is turn it off and back on again or re-initialize a app that decided to stop on its own. Just saying...

August 23 2012 at 9:29 PM Report abuse +1 rate up rate down