The Nook Is Headed for the U.K.
Aug 20th 2012 9:49AM
Barnes & Noble Inc. (NYSE: BKS) announced today that it will be bringing the Nook e-reader and the associated digital bookstore to the United Kingdom this autumn, the Nook's international debut.
The world's largest bookseller will offer its Nook digital products and content through a new www.nook.co.uk online storefront, as well as via partnerships with leading retailers expected to be announced soon.
Barnes & Noble CEO William J. Lynch said in a press release:
We're confident our award-winning technology, combined with our expansive content - including books, children's books, magazines, apps, movies and more - will bring UK customers the option they've been waiting for.
The first products to roll out in the U.K. in mid-October include Barnes & Noble's E Ink Readers, Nook Simple Touch and Nook Simple Touch with GlowLight. The U.K. Nook Store will feature more than 2.5 million digital titles, including top-selling U.K. books, newspapers and magazines, plus comics and Nook Apps.
Barnes & Noble's share of the e-reader market has been put as low as 20%, so it needs all the help it can get competing again Amazon.com Inc. (NASDAQ: AMZN), which sells more e-books than any competitor.
Barnes & Noble opened today around $12.28, in a 52-week range of $9.35 to $26.00.
Filed under: 24/7 Wall St. Wire, Consumer Electronics, International Markets, Retail Tagged: AMZN, BKS