Does This Most Recent Streaming Expansion Make Sense?

The news is out: Netflix is pushing into yet another major geographic market, extending its European presence by heading north to Scandinavia. And while international expansions have been costly for Netflix (watch those margins!), this move in some ways seems like a natural progression for Netflix. Watch the following video to get the full rationale behind the move and what it could mean for the streaming video landscape.

Even as it continues to spread its wings further around the world, Netflix is no longer the darling of Wall Street it once was. But with a potential 600 million customers around the world, could it soar high again? Check out our premium report for both the bull and bear cases on Netflix. Just click here to start.

Andrew Tonner has no positions in the stocks mentioned above.  You can follow Andrew and all his writing on Twitter at @Andrew Tonner Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com, Google, and Netflix. Motley Fool newsletter services recommend Amazon.com, Google, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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