J. C. Penney (NYS: JCP) reported earnings on Aug. 10. Here are the numbers you need to know.

The 10-second takeaway
For the quarter ended July 28 (Q2), J. C. Penney missed estimates on revenues and missed expectations on earnings per share.

Compared to the prior-year quarter, revenue shrank significantly and GAAP earnings per share dropped to a loss.


Margins shrank across the board.

Revenue details
J. C. Penney reported revenue of $3.02 billion. The 17 analysts polled by S&P Capital IQ expected net sales of $3.21 billion on the same basis. GAAP reported sales were 23% lower than the prior-year quarter's $3.91 billion.

Source: S&P Capital IQ. Quarterly periods. Dollar amounts in millions. Non-GAAP figures may vary to maintain comparability with estimates.

EPS details
EPS came in at -$0.37. The seven earnings estimates compiled by S&P Capital IQ predicted -$0.07 per share. GAAP EPS were -$0.67 for Q2 against $0.07 per share for the prior-year quarter.

Source: S&P Capital IQ. Quarterly periods. Non-GAAP figures may vary to maintain comparability with estimates.

Margin details
For the quarter, gross margin was 33.2%, 510 basis points worse than the prior-year quarter. Operating margin was -0.8%, 350 basis points worse than the prior-year quarter. Net margin was -4.9%, 530 basis points worse than the prior-year quarter.

Looking ahead
Next quarter's average estimate for revenue is $3.48 billion. On the bottom line, the average EPS estimate is $0.08.

Next year's average estimate for revenue is $14.99 billion. The average EPS estimate is $0.94.

Investor sentiment
The stock has a one-star rating (out of five) at Motley Fool CAPS, with 621 members out of 906 rating the stock outperform, and 285 members rating it underperform. Among 214 CAPS All-Star picks (recommendations by the highest-ranked CAPS members), 145 give J. C. Penney a green thumbs-up, and 69 give it a red thumbs-down.

Of Wall Street recommendations tracked by S&P Capital IQ, the average opinion on J. C. Penney is hold, with an average price target of $28.53.

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The article J. C. Penney Goes Red originally appeared on Fool.com.

Seth Jayson had no position in any company mentioned here at the time of publication. You can view his stock holdings here. He is co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. The Motley Fool has no positions in the stocks mentioned above. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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