Sprint Makes Another Bold Move
Aug 11th 2012 2:30PM
Updated Aug 11th 2012 2:36PM
It's a story we've seen on television for years. The little guy in school gets picked on by the stronger, more popular bullies. Nothing is really going his way -- his shoes are last season's, he's not too athletic, and he certainly isn't making any inroads with the ladies. That's essentially where Sprint Nextel stands in the U.S. wireless market. The company is only a fraction of the size of its rivals AT&T and Verizon, gets little respect, and always seems to be playing catch-up. However, this year the company is taking a few steps to try to close the gap. It recently lowered the price on the introductory iPhone 4S to 25% below that of its competitors, and it has plans to leverage Alcatel-Lucent's lightRadio Metro Cells to execute a high-paced 4G LTE network rollout.
Sprint's bold move on the iPhone pricing front may pay off in the short term, but the real key for the company lies in its ability to compete for buyers of the next-generation model released later this year. Given how important it is for Sprint shareholders, keeping tabs on Apple is a great idea. If you're looking for a recommendation on how to play Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand-new report that details when to buy and sell Apple. To get started, just click here now.
The article Sprint Makes Another Bold Move originally appeared on Fool.com.Brenton Flynn owns shares of AT&T. The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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