NEW YORK -- U.S. magazine sales fell nearly 10% in the first half of 2012, a troubling sign for print publishers that suggests Americans are still being careful about discretionary spending.
The Audit Bureau of Circulations said Tuesday that overall circulation, including subscriptions, was just about flat. But single-copy sales, which are more closely watched -because publishers make more money from them- continued to fall. Subscriptions are typically sold at a discount.
Cosmopolitan was still the top-selling magazine at newsstands.