The following video is from Monday's MarketFoolery podcast, in which host Chris Hill, along with Jason Moser and Joe Magyer, discuss the latest business news. PepsiCo's CEO recently talked up how much his company is planning to spend on media and marketing over the next six months. Dividend giant Procter & Gamble is a major advertiser for the 2012 Summer Olympics. So how much should investors factor advertising into a company's valuation? In this segment, the guys dip into the Fool mailbag to answer this question from a longtime listener.

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