Lassie
Casper the Friendly Ghost. Fat Albert. The Lone Ranger. Lassie. For the seemingly endless revivals of classic children's media we're subjected to, the world hasn't heard much from these stalwarts of baby boomer and Gen-X childhood programming. But that's about to change.

DreamWorks Animation (DWA) announced this week that it is buying Classic Media, owners of the aforementioned characters, for $155 million. Classic Media also owns such well-known properties as George of the Jungle, Rocky & Bullwinkle, Where's Waldo?, Veggie Tales, and Olivia. Frosty the Snowman, Rudolph the Red-Nosed Reindeer, and Santa Claus Is Coming to Town are coming along as part of the deal, as well.

But wait, there's more! DreamWorks will also be buying one of the world's largest comic-book archives, and the media rights to all the titles in the Golden Books library. All told, DreamWorks will get more than 450 titles out of the purchase, with 6,100 episodes of live-action and animated programming.

Lassie's Coming Home, Kids!

So how soon can we expect to see Classic Media characters popping up in our local theaters or on television, courtesy of DreamWorks? Sooner than you might have expected, even given the long turnaround and development time for animated works.

DreamWorks has been collaborating since 2006 on an animated, 3-D "Mr. Peabody & Sherman" feature film. Fans will remember Mr. Peabody and Sherman as the human-canine duo that were regular cast members of The Rocky and Bullwinkle Show from the late '50s and early '60s. Look for it in theaters on Dec. 25, 2013.

Disney's (DIS) Pixar and DreamWorks are the world's two premier animation studios, and also two of the world's fiercest rivals. And while both pride themselves on "tentpole" works (that is, original franchise-building works such as Toy Story or Madagascar), this deal by DreamWorks for a full stable of classic children's characters could give it a much-needed edge.

"Classic Media brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation's franchise business," said CEO Jeffrey Katzenberg, "and we plan to leverage it across our motion picture, television, home entertainment, consumer products, digital, theme park and live entertainment channels. "

So get ready, world. Lassie, Fat Albert, and The Lone Ranger will soon be riding your way again.



John Grgurich is a regular contributor to The Motley Fool, and owns no shares in either of the companies mentioned in this column. The Motley Fool owns shares of Walt Disney. Motley Fool newsletter services have recommended buying shares of Walt Disney and DreamWorks Animation.


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Miguel Jose Himenez

Speaking of Lassie.......

How exciting 2 b able 2 walk thru NYC/NYSE PIGGLand
Uncontested.
And the same view here at NYC Financial as
E-Trade and Fidelity.
No 1
near a computer and all we here iz
Moans and groans.
And lo and behold
all the females and those that R MM’s R being mou nted by K9’s and they they SCREam with delight and JOYous Pleasures 4 Satan and ask 4 MORE.
And all those men, PIGGS in suits,
they mount Each other SCREaming in delight and joyous pleasures and ask 4 more
and all wear Satans
PEARL NECKLACE as they bounce up and down on Satan’s anal trident.
And ALL with the white DUST UP THEIR NOSE.
Satan **** 4 U NYC.
The VIEW from the NYC/NYSE Ferry comes soon.
Hi Everyone,
It’s me Tim Seaver.
And
I am In the closet with my blanket.
I am kind of a quiet guy.
U know what I am doing, don’t u.
I have Mr. Hand out.
And a SCALED DOWN replica of NYC Financial.
And Up and down and Up and down and Up and down
faster and faster
GO Mr. Hand
Cmon
Bring that Banjo 2 the Finish Line
Just a little Moreeeeeeeeeeeeeeeee
Come home 2 papa
AWWW
AWWWWWW
AWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
Gee
Where did all the buildings go Charlie Brown?

July 26 2012 at 3:32 PM Report abuse rate up rate down Reply
Wolfwoodhome

Only problem is that picture is a Sheltie, not a Collie!

July 26 2012 at 1:14 PM Report abuse rate up rate down Reply