Bargain Mom shops for Back to School supplies
Parents are expected to spend more on hoodies, backpacks and notebooks for their kids this back-to-school season, but they'll also be laser-focused on bargains as they scour stores and e-commerce sites for the best deals.

Shoppers with children in grades K-12 will shell out an estimated $688.62 on back-to-school products, from clothing and school supplies to electronics, up from $603.63 last year, according to the National Retail Federation's 2012 Back-To-School spending survey, conducted by BIGInsight.

At the same time, 84.8% of consumers with school-age children said the still-weak economy is influencing their spending plans. More people plan to shop for sales more often over the coming months: 51.1% versus 50.1% last year, the survey revealed.

They'll also look to save money by doing more online comparison shopping to find the best prices: 32.1% versus 29.8% last year.

And nearly four in 10 shoppers will surf the Internet specifically looking for free-shipping offers and other promotions.

Given all that, it should come as little surprise that most consumers surveyed (67.1%) will shop discount stores this back-to-school season.

Even the kids will chip in more for their back-to-school purchases: Teens will spend $36.48 on pens, paper, lunch boxes and other items, up from $31.64 in 2011.

Shoppers will also spend significantly more on back-to-college merchandise, an average of $907.22 on everything from dorm furniture to school supplies and personal care items, up from $808.71 last year, according to consumers polled.

Interestingly, the growth of online shopping has led to a resurgence of both digital and paper catalogs, the survey revealed. An estimated 15.1% of shoppers plan to use catalogs to buy back-to-college items, up from 11.4% last year.


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19 Comments

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ilm9p

You know who won't spend a dime or even 10 minutes bargin hunting? The welfare scum free lunch crowd. Just like everything else the spawn of this filth gets it all for free. What they don't leech off the school system these "poor disadvantaged" types will leech off all the suckers stupid enough to donate to some "back to school" drive. Just remember while you're working all the welfare trash sitting around doing nothing on your dime.

July 24 2012 at 7:09 AM Report abuse +2 rate up rate down Reply
RHONDA

My son is an adult now, but when he was in school I never spent that much money for back-to-school things. I bought his clothes at Walmart and school supplies at the Dollar Tree or Family Dollar.

July 23 2012 at 8:49 AM Report abuse rate up rate down Reply
southdenvercardio

Due of economic crisis, we can't hide the fact that parents tend to shop their kids school supplies on bargain stores where in they can save a lot. And we can't blame parents if they want to shop at the bargain stores.

July 22 2012 at 11:41 PM Report abuse rate up rate down Reply
time1865

OK, someone is full of BS. Last Thurs. I heard on ABC news radio the eact opposite. Who believes this crap?

July 21 2012 at 11:42 PM Report abuse +1 rate up rate down Reply
Grace

Where are my freebies?

July 21 2012 at 6:09 PM Report abuse rate up rate down Reply
saweet97hog

dont worry there will be plenty of freebes for the illigals

July 21 2012 at 8:38 AM Report abuse rate up rate down Reply
1 reply to saweet97hog's comment
n5monthsocrapleft

WELL THE MUSLIM CLOWN SAYS ILLEGAL IMMIGRANTS HAVE MORE RIGHTS THAN AMERICANS N IS LETTING THEM "BREAK" INTO AMERICA TO STEAL ALL AMERICANS JOBS. !

July 21 2012 at 4:37 PM Report abuse +2 rate up rate down Reply
n5monthsocrapleft

23 MILLION AMERICANS "STILL" OUT OF WORK TODAY ALONG WITH THIS MUSLIM CLOWN 10% RECORD UNEMPLOYMENT FOR THE LAST 41 MONTHS. ! ! . !

July 21 2012 at 8:04 AM Report abuse rate up rate down Reply
purinkittikat

I used to shop the summer clearance racks for my kids back to school clothes. Living in the Southeast it was perfect. It stays warm through October here. I worried about the winter clothes when it got cold. So happy I don't have to do this anymore! I feel bad for those that have to.

July 21 2012 at 7:20 AM Report abuse rate up rate down Reply
georgettec28

I can't ever imagine spending more than $600 for back-to-school stuff even in good times. What ever happened to reusing stuff from last year but still in decent condition such as book bags and hand-me-down clothes? Kids need notebooks, paper, pens, and pencils. Older school age children may need things like protractors or compasses but everything does not have to be electronic. And that electronic crap is just that. That's it as far as supplies go. Schools and libraries have computers. No need to get the latest and most expensive gadgets.Everything else can be borrowed, passed down etc. And don't get me started on those $100+ sneakers. Any parent who buys a growing kid $100 sneakers should be institutionalized for insanity. What a waste of money and time.

July 20 2012 at 9:18 AM Report abuse rate up rate down Reply
3 replies to georgettec28's comment
kafienkarl

People are still deleveraging. Many want to believe the 2007-2008 mortgage fiasco scam and the bank meltdown is over and done nope. During the earlier 2000's when people were rolling around in cash from a phont appreciation of their homes jobs and businesses were going overseas in big numbers. And of course wages have basically been stagnant for 20 years so people used their easy to get credit cards to make up the difference the stagnant wages didn't cover. Home equity loans and refinancing second mortgages. The party is over. Its been over for a while and most it happened before Obama. People want to blame government only I blame the banks and financial elite also. Now people think a mormonmulti millionaire with swiss bank accounts, off shore accounts and tax havens is the answer. The guy that forced the people of Massachusetts to buy health care insurance with an individual mandate RomneyCare. Romney himself said his plan is the model for the country. If the middle class stay divided this is going to get worse.

July 20 2012 at 8:46 AM Report abuse -1 rate up rate down Reply
1 reply to kafienkarl's comment
n5monthsocrapleft

AMERICA IS "STILL" IN THIS MUSLIM CLOWNS "GREAT RECESSION" TODAY N THERE IS NO "HOPE" N NOTHING IS GOING TO "CHANGE" UNTILL THIS MUSLIM CLOWN IS REMOVED FROM OUR WHITE HOUSE IN HANDCUFFS. !

July 21 2012 at 8:01 AM Report abuse +2 rate up rate down Reply