Microsoft's Xbox 360: Big Slice, Small Pie

The video game industry has been fading for three years, but you wouldn't know it by the way that Microsoft (NAS: MSFT) is gushing.

Here's last night's tweet from the Twitter account of Microsoft's corporate communications department:

#Xbox360 is No. 1 U.S. console for 18th straight month & top three selling titles are Xbox games


Microsoft claims to have sold 257,000 Xbox 360 units last month, and that's good enough for a thick 47% of the market that it shares with Sony's (NYS: SNE) PlayStation 3 and Nintendo's (OTC: NTDOY.PK) Wii.

What Microsoft won't tell you is that -- according to industry tracker NPD Group -- it sold 507,000 a year earlier. It's part of another gloomy monthly update out of NPD showing that the sale of video game hardware, software, and accessories plunged 29% last month. This is no longer a shock to gamers. The precipitous dives have been taking place for three years.

The data doesn't include digital downloads -- which continue to grow briskly -- but the lack of hardware sales, and the freefalling state of stateside shipments of PCs, should tell you that the traditional players of PC and console gaming aren't the ones benefiting from the digital disruption.

This is Apple's (NAS: AAPL) world now.

Sure, Nintendo argues that it's doing just fine on the handheld front. It claims to have sold more than 5 million 3DS units since being introduced in this country early last year. That may be good for 75% of the market, but that's because it's only pitted against the overpriced PS Vita.

Apple has hundreds of millions of iOS devices that dive right into its growing collection of App Store games. Google (NAS: GOOG) revealed two weeks ago that there have now been more than 400 million Android devices activated. We're looking at two ecosystems that will soon combine for a billion activations for platforms that weren't even around a little over five years ago.

Anyone who thinks that the traditional gaming industry will ever bounce back to what it was in its heyday is living either in the past -- or in Microsoft's corporate Twitter feed.

Apple jacks
The next trillion dollar revolution will be in mobile, but the best investing play in this booming niche may surprise you. If you want to cash in on the upcoming trend, a new report will get you up to speed. Yes, it's as free as this article, but it won't last forever,so check it out now.  Or to get the full skinny on the biggest company in the world, just click here to grab your copy of the Fool's new premium research report on Apple.

The article Microsoft's Xbox 360: Big Slice, Small Pie originally appeared on Fool.com.

The Motley Fool owns shares of Microsoft, Google, and Apple. The Motley Fool has sold shares of Sony short. Motley Fool newsletter services have recommended buying shares of Microsoft, Apple, Nintendo, and Google. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Microsoft. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Learn about investing from the comfort of your own home.

Portfolio Basics

Take the first steps to building your portfolio.

View Course »

Investment Strategies

Learn the strategies you need to build a winning portfolio

View Course »

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:
Ray

People don't trade in consoles for phones and tablets. The consoles are between cycles right now and their decreased sales are to be expected. Microsoft has every right to be happy with it's 360 performance so late in the cycle.

July 14 2012 at 5:16 AM Report abuse rate up rate down Reply