Is Apple About to Copy Google?
Jul 6th 2012 10:03AM
Updated Jul 6th 2012 10:10AM
Will making Terminator-style spectacles help Apple (NAS: AAPL) terminate Google (NAS: GOOG) ? We may find out sooner than you think. According to a new patent filing, the Mac maker is investigating ways to build interactive glasses reminiscent of Google's own highly publicized efforts.
Found by the sleuths over at TheNextWeb, the patent is titled "Peripheral treatment for head-mounted displays" and includes technology for projecting images to users via twin LCD displays. Much more like traditional glasses than the open-eye camera style espoused by Google, in other words, as suggested by this clever graphic found at Gizmodo:
But that's nitpicking. In each case, we're talking about wearable displays. Apple apparently sees just as much merit in this style as does Google co-founder Sergey Brin, who touted a Google Glass prototype via a skydiving publicity stunt at last week's Google I/O developer conference.
To be fair, patents don't always represent product development reality. That may be the case here, too.
On other hand, think about what the money flows mean. The very idea of Apple and Google investing in specs suggests there's going to be more capital allocated to the wearable Internet, and by extension location-specific Web services such as Foursquare and Yelp (NAS: YELP) , whose stock has soared on continued enthusiasm for a deal that will put more of its data in the hands of iPhone users.
Through the looking glass
Would you wear enhanced reality glasses? Is the wearable Internet as big an idea as I'm suggesting? We don't yet know the answers to these and related questions, but either way, it pays to study potential disruptions like this one since, over time, the market rewards those that lead the rebellions, much like Apple has for years. We look for just these sorts of leaders in picking stocks in our Motley Fool Rule Breakers newsletter service. Want in? Check out a 30-day trial subscription. If that's not up your alley just yet, you can still check out a free special report detailing the next trillion-dollar revolution.
At the time this article was published Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple and Google at the time of publication. He also had a long-term call position in Netflix. Check out Tim's web home, portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Fool owns shares of Apple and Google. Motley Fool newsletter services have recommended buying shares of Apple and Google. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
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