InvestorCenter

Apple's Siri Helps Take Down a Google Nexus

Say what you will about Apple's (NAS: AAPL) Siri voice assistant not being up to snuff relative to Apple's marketing, and no one will argue with you -- not even CEO Tim Cook or co-founder Steve Wozniak.

While at All Things D's D10 conference in May, Cook conceded that the service needed improvement. And Woz has been quite vocal of his disappointment with it in favor of using his Google (NAS: GOOG) Android devices. There's one thing it decidedly is useful for, though: helping to block sales of Android's current flagship smartphone, Samsung's Galaxy Nexus.

Stop, or my mom will shoot!
Back in February, the iPhone maker filed for a preliminary injunction that would halt sales of the device. The attack differed from most of Apple's recent offensives, which have primarily targeted hardware partners like Samsung, HTC, and Motorola. This time around, Apple is going straight after the actual software found in Android, which features certain functions that it alleges infringe on its patents.


There are four patents in question, with three of them being granted late last year, including its characteristic slide-to-unlock feature, providing word suggestions on touchscreen keyboards, and, most importantly, searching numerous information sources within a unified interface. This last one is particularly important, as it largely describes what Siri does and also played an important role in the injunction request.

A twofer
Last week, District Judge Lucy Koh, who has been presiding over Apple's and Samsung's ongoing frenemy match, granted Apple's request for a preliminary injunction on domestic sales of the Galaxy Nexus, as soon as Apple posted a $96 million bond. Apple subsequently scrounged around in its pockets for some change and gladly complied.

Koh concludes that Siri's patented unified search functions are a key selling point that helps drive demand for the iPhone 4S, and the implementation of a similar function in the Galaxy Nexus may help it steal market share.

Just a few days prior, Koh also granted an injunction against Samsung's Galaxy Tab 10.1, much as German courts did last year. Samsung then slightly redesigned the casing to avoid the ban, so it's possible the company will try to bring this mildly different Galaxy Tab 10.1N stateside. Either way, this tablet is an aged device that isn't nearly as important as the current Android flagship smartphone.

Telling Google to search less
Importantly, this unified search capability is one of Android's most prominent features, accessible directly from the quick-search bar right on the home screen. Google and Samsung are already preparing to roll out a software update to circumvent the ban by removing the infringing feature, which will be done by limiting that search bar to Web queries.

As searching is one of Android's best features, this is quite a blow, especially since the operating system is built by a search giant. Google is being forced to strip down one of Android's core features to accommodate the injunction.

What remains to be seen is how the next major version, Android 4.1 Jelly Bean, may be affected, considering one of its primary selling points will be Google Now, which appears to have unified search capabilities. Google says it's safe and that the suit targets the Galaxy Nexus specifically, but don't be surprised if Apple soon targets newer Android devices. At that point, it will be up to the courts to decide.

Cease the cease-fire
Following the decision, Google has removed the Galaxy Nexus for sale from its Google Play store but has said it will begin shipping again next week after being updated to 4.1 Jelly Bean. A keyword to note in all of this is "preliminary," as this ban is far from a permanent, finalized affair.

The decision will naturally be followed by your standard fare of appeals and subsequent motions. And we thought Apple and Samsung might have been trying to work out a truce.

The iPhone's growth has been mind-boggling. The crazy thing is, Apple still has more room to run. Learn exactly what Apple's opportunity is, as well as the impediments to getting there, in our brand-new premium Apple research service

At the time this article was published Fool contributor Evan Niu owns shares of Apple, but he holds no other position in any company mentioned. Check out his holdings and a short bio. The Fool owns shares of Google and Apple. Motley Fool newsletter services have recommended buying shares of Google and Apple and creating a bull call spread position in Apple. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Learn about investing from the comfort of your own home.

Portfolio Basics

Take the first steps to building your portfolio.

View Course »

Investment Strategies

Learn the strategies you need to build a winning portfolio

View Course »

Add a Comment

*0 / 3000 Character Maximum

5 Comments

Filter by:
Alex

The funny thing is that apple and google just keep one uping each other, which is good for us the consumer.
I don't understand why Apple keeps suing everyone for doing the same thing it does. IOs has nice features that were innovative at one point. IOs simply one uped(uped many times over) the existing devices creating a better product. Android came along and has many similar features(one can argue were copied) but Android also evolved and has many innovations that Apple has too copied from Android. Like the notifications bar, turn by turn Nav and Siri(which used to be an app, is basically a better version of voice input/control that Android has always had. I could go on about both platforms.

What I don't understand how Apple sues for vague and small stuff, which they feel was copied and have a right to defend. Yet Google dose not sue back for stuff like the notification bar, turn by turn Nav, etc; or vague stuff like "talking into a phone with voice to search or navigate or something like that to block Siri, etc." Im sure they can have their tons of lawyers come up with some vague patent similar to that or other stuff, etc.

Bottom line is that no matter what people say both these two companies copy each other. If you can't see that your just a blind fanboy of either platform. The proof is obvious Android has bigger screens on phones and smaller screens and tablets, both are rumored to be coming to Apple.

The real winners are the consumers which get better products weather is Apple or Android product. Now both platforms have almost exact features. Its really just a matter of personal preference.

July 08 2012 at 1:52 AM Report abuse rate up rate down Reply
bithooked

Your entire article is based on a flawed premise. Apple's unified search patent has nothing to do with Siri. It predates Siri. It is the feature from when you swipe past the leftmost homescreen, and a unified search bar appears. Siri may build upon this, but the feature and patent predate Siri by many years.

July 05 2012 at 4:04 PM Report abuse rate up rate down Reply
Irene Klein

Typical freeloader. You want it all and you want it free.

July 04 2012 at 10:33 PM Report abuse rate up rate down Reply
Irene Klein

Invent your own or pay for it. Typical freeloader, you want it all and you want it free.

July 04 2012 at 10:32 PM Report abuse rate up rate down Reply
Frill Artist

**** Apple. **** Tim Cooks and especially **** Steve Jobs. Hope he's getting reamed by the Devil on the daily. Rot in hell. Bloody patent trolls.

July 04 2012 at 10:08 PM Report abuse rate up rate down Reply