Suzuki
Each year, 24/7 Wall St. compiles a list of 10 brands that it predicts will disappear in the near-term. The list of those fated to vanish in 2011 proved to be fairly prescient.

For example, 2010 nominees Blockbuster has bitten the dust, while Dollar Thrifty is on the road to oblivion and entertaining buyout offers from Avis and Hertz. And T-Mobile would have disappeared into the AT&T monolith, had it not been for antitrust issues.

Then again, 24/7 Wall St. also missed the mark last year on a few companies. Notably, Kia, Moody's, BP, and Zales appear to be doing better than expected.

This year's brands in danger of extinction include many that have stood the test of time for decades. But in a world where a venerable car make like Pontiac or a magazine like House & Garden can vanish, no brand is safe from the perils of competition, new inventions, rising costs or poor management.

To compile its list, 24/7 Wall St. looks at seven broad risk factors:

1. a rapid fall-off in sales and steep losses;
2. disclosures by the parent of the brand that it might go out of business;
3. rapidly rising costs that are extremely unlikely to be recouped through higher prices;
4. companies that are sold;
5. companies that go into bankruptcy;
6. companies that have lost the great majority of their customers; or
7. operations with rapidly withering market share.

Each of the 10 brands on the list suffer from one or more of these problems. Each of the 10 will be gone, based on our estimates, within 18 months.

These are 24/7 Wall St.'s picks for the 10 brands that will disappear in 2013.




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117 Comments

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Walter

Well said Max, Metro PCS? Disappear, maybe bought out...wonder who writes this swill

October 02 2012 at 10:51 AM Report abuse rate up rate down Reply
max

What a stupid article! No way Avon, Suzuki or AA will go down and I really doubt about Metro PCS. The Oakland Raiders won't move either and as a note Blockbuster is not dead yet, even if it is on life support. The writer should include Zynga instead which will go down if not bought.

August 04 2012 at 4:29 AM Report abuse rate up rate down Reply
hrdbal51

Behar is no Joy...she is a liberal progressive load of pudding....good riddance to her and the socialist geared and radical left 'Current' programming.

June 26 2012 at 6:53 AM Report abuse rate up rate down Reply
ciao bkk todd

True that usair wants to and will merge with AA in the near future ..but it has been decided that usair will be management in control based in dfw texas and will keep the brand name AA. ironically its Usair that wont exist in name only after the merge ..not buyout ..is complete. To be fair. usair filed bankrupt TWICE ..CO. ...TWICE ..Delta ..ONCE ...UAL. Once. All are still around in one sense or another. AA is not PanAm or Eastern. As you would like this story to read as a legecy airline 's demise would suggest.

June 22 2012 at 6:21 AM Report abuse rate up rate down Reply
James J Corcoran

Suzuki should never stopped making the SAMARAI... It was a great 4-wheel drive...

June 22 2012 at 6:18 AM Report abuse rate up rate down Reply
lifehub

Hope that the Obama character disappears along with this tuff.

June 22 2012 at 6:00 AM Report abuse rate up rate down Reply
sue

Yes Sir; the government snt 6 trillion. Trying to fix the mess and problems left behind by Bush's administration. People blame the President FOR EVERYTHING. The Senate, Representive, Congress; everyone on Capital Hill have their own "little side bits" that become part of the President's bill. If they don't get what they want then he doesn't either. Oh; on the other hand, the President can VETO their bills BUT 10 days later they become bills, laws, adendrums. Oh and before you say "why would they even take it to the President if his veto doesn't count" --the add-ons for the Presidents bill are usually things their own branch of government wouldn't pass. Come on people stop blaming the President for everything and start on your Senators and Representive--tell them to stop what their doing or get someone in their place who looks out for the middle and lower class people, make the rich pay their fair share and stop letting them get richer from our sweat and blood.

June 22 2012 at 2:32 AM Report abuse +2 rate up rate down Reply
2 replies to sue's comment
threeonthecross

The president is the one that got a trillion dollar bailout from the Feds, which we later learned was more like 6 trillion dollars or more. This was to fix the economy that Bush left behind, but most of the money has gone to, and will go to the same banks the TARP money Bush pushed through, all of it is going to banks, not business's not us. Obama has had almost a full term to change things and all he has done is push us so far past the breaking point that we will not recover, and they still keep printing money that keeps devaluing it more and more. Congress and Obama are to blame since they are on the same side. Don't be fooled by the "D" or the "R" in front of their names, neither side is helping the taxpayers or the private sector gain ground.

June 22 2012 at 3:17 AM Report abuse rate up rate down Reply
Walter

Define rich and their "fair" share.

October 02 2012 at 10:50 AM Report abuse rate up rate down Reply
JoanneVLavender

Avon never was great cosmetics. Nasty stuff. Their fragrances stank to high heaven. When they branched out into cheap clothing and jewelry at ridiculous prices, they shot themselves in the foot.

June 22 2012 at 2:30 AM Report abuse rate up rate down Reply
Nikolas Bates

where is no.4? I see only a photo, no write up!? Is Blackberry such a goner that it doesn't even deserve an epitaph? Sad!

June 22 2012 at 1:35 AM Report abuse rate up rate down Reply
stprush

well last time i looked yes blockbuster is not like it use to be but there is still one right by my house and you can rent or down load from blockbuster.com so really idiots do you do any research for your articles at all????

June 22 2012 at 1:33 AM Report abuse +1 rate up rate down Reply
1 reply to stprush's comment
threeonthecross

all of the ones here in des moines have closed up, but family video has built more stores, so that doesn't make sense. They suck at reporting, they call Better Home and Gardens house and gardens. unless that is a legitimate magazine I've never seen on racks. Why are all these people claiming Obama is cleaning up what Bush started? He had almost a trillion dollar bailout of the banks and God knows who else got the money, that was suppose to fix the economy but since then it has gone south real fast in areas it was sky high and stable. Now they want to close 100 coal plants so we will be paying 5 times more for basic electricity? That isn't Bush's fault either.

June 22 2012 at 3:12 AM Report abuse rate up rate down Reply