The following video is part of our "Motley Fool Conversations" series, in which senior analyst Anand Chokkavelu, CFA, discusses topics across the investing world. Disney announced its acquisition of Marvel Entertainment in August 2009. The deal would pay Marvel shareholders a 29% premium that valued the company at $4 billion. The immediate reaction from the market was negative, but Disney looks like it's having the last laugh. The power of Marvel's 5,000 comic book characters is being shown by the blockbuster results for its latest movie, The Avengers. With its worldwide sales of more than a billion dollars, it's smashing box office records around the globe. Add in franchises like Spider-Man and the X-Men, and Disney's 29% premium back in 2009 looks to be a steal. Anand explains in the video below.

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At the time this article was published Anand Chokkavelu, CFA, owns shares of Walt Disney. The Motley Fool owns shares of Walt Disney. Motley Fool newsletter services recommend Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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