Critics immediately rounded on Goldman and accused it of cynical media manipulation.
Goldman's been talking renewable energy since 2005, they argue. It invested $4.8 billion last year, and "co-invested" in another $500 million worth of clean energy projects.
All Goldman's really doing, therefore, is tooting its own horn about something it's already doing, and attempting a "charm offensive" to distract people from its misdeeds.
But this makes sense ... how, exactly?
Goldman spent more than $5 billion last year on renewable energy projects, and it says it will invest tens of billions more in years to come. It has demonstrated a commitment to the idea, taken steps to implement the investments, and proven that it means what it says.
And how exactly is this wrong?
Making Money Makes Sense
Hate Goldman Sachs all you want, but the idea that one of the smartest, and richest investment bankers in the world would spend $40 billion on a PR campaign trying to make itself look good is, on its face, nonsensical. There's no return on investment in something like that.
On the other hand, if you take Goldman at its word, the idea of investing in renewable energy -- for real -- makes a lot of sense. As Goldman explains, the "emerging opportunity" in green energy "will be quite large." The more global energy demand grows, the greater the investment thesis for finding new ways to produce energy (hydrocarbon-based dinosaur juice being, by definition, a diminishing resource).
Sure, not all these technologies will prove commercially viable. Yes, there have been some notable – headline-grabbing, even -- failures in solar power and electric cars lately. But maybe a major move into the industry by a smart capital allocator like Goldman is just what the Green Energy movement needs if it's to one day produce more than just PR ... and actually produce some profits.
Motley Fool contributor Rich Smith holds no position in any company mentioned. Motley Fool newsletter services have recommended buying shares of The Goldman Sachs Group.