Money habits"There are no red states or blue states, just the United States," Barack Obama memorably declaimed at the 2004 Democratic National Convention.

In that speech, which instantly thrust the then-U.S. Senate candidate onto the national stage, Obama painted a picture of an America where Republicans and Democrats share more common ground than not.

Politically, that notion now seems questionable, at best -- and it clearly doesn't hold up when it comes to our online shopping patterns. There's a notable divide in the online spending and bill-paying habits of shoppers in conservative and liberal states, according to data released by Billeo.com, which creates apps designed to help consumers save time and money while shopping or paying bills online.

Red States Pay More Bills Online

For one, people in red states pay more of their bills online than those in blue states, and and their overall online bill payments are higher than those of their blue state brethren, Billeo's research found.

Red states cities with the highest online bill payments on an annual, per user basis, include Chandler, Ariz. ($16,448), Arlington Texas ($10,396), Montgomery, Ala. ($9,562), Katy, Texas ($8,159), and Corpus Christi, Texas ($6,995).

By contrast, Tacoma, Wash., the blue state city with the highest average online bill payments, had an annual per user payment of $11,400 -- $5,400 less than Chandler. Overall, red staters average $7,480 in online bill payments, compared to $7,070 for blue staters.

"There are multiple factors at play here, but the largest seems to be that consumers that live in red states may be more comfortable with online banking and bill paying, and therefore are more likely to pay bills online," Murali Subbarao, CEO of Billeo, tells DailyFinance.

Interesting to note, however: The average size of the individual bills being paid online is higher in blue states.

While red state residents might pay more of their bills online, blue state consumers are slightly bigger e-commerce shoppers. Blue state city Madison, Wash., ranked No. 1 in online spending, with an annual per user spend of $2,243. That's $210 less than the $2,033 annual per user spend in Tucson, Ariz., the red state city with the greatest propensity for online shopping. The average across blue states: $944; in red states: $911.

The reason: "Blue staters seem more comfortable shopping online for higher priced items online," Subbarao suggests.



Red States Buy Video Games, Blue States Buy Books

Red state folks are also buying different stuff than the blue state crowd.

Red states spend 39% more on home improvement, and 16% more on video games, toys and hobbies. Meanwhile, blue states spend 39% more on travel and vacations, and 11% more on books, music and movies.

The purchasing divide likely echoes the lifestyle differences between conservative and liberal shoppers, Subbarao says.

"Based on the numbers we saw, consumers who live in red states are homebodies -- spending more money on things they can do around the house: home improvement, toys and video games to play at home," he says. "While consumers who live in blue states spend more on things that take them away from home and get them out and about, [like] travel and vacations, movies and event tickets."

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107 Comments

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Nikki Smith

There is different trend found in red and blue states and one cant say that red states people are more rich or poor,

June 13 2012 at 1:15 AM Report abuse rate up rate down Reply
sgtdjusmc

where is the research showing that the tolerant blue states in the south were the ones hanging the blacks during the civil rights movement? oh, dems want to forget that piece of history....go to a museum once in awhile people

May 31 2012 at 1:33 AM Report abuse rate up rate down Reply
gseager

"Consumers who live in blue states spend more on things that take them away from home and get them out and about, [like] travel and vacations, movies and event tickets."

Wow. This article speaks volumes and also supports another article which suggests that Republicans are shallow thinkers.

Wow, Democrats are worldly people. A Democrat's understanding of the world comes from reaching out to other people through reading or travel or just going out into public to see movies and events.

Republicans, by contrast, spend all their time at home playing with hobbies, video games and involving themselves in home improvement. Locked inside of their houses, I have to believe that all they know about the world comes from their neighbors across the fence and from the media which is largely conservative-owned.

So, while Democrats are busy expanding their minds through first hand travel and book reading, Republicans are home playing games and developing their understanding of the world through people like Rush Limbaugh.

So glad I live in the beautiful blue Northeast!!

May 28 2012 at 9:09 PM Report abuse +2 rate up rate down Reply
c laird478

I prefer to spend my money on home improvement and books, music, and movies. Makes it difficult to determine if I'm a red or blue stater.

May 28 2012 at 7:12 PM Report abuse +2 rate up rate down Reply
1 reply to c laird478's comment
Nikki Smith

Every person who have more money than necessary is willing to spend more on these kind of products you just mentioned.

June 13 2012 at 1:17 AM Report abuse rate up rate down Reply
wixie1270

This is easy...red states, pick up trucks, shotguns, dogs, plaid shirts, country music. Blue states, higher education, fine wines, brie, classical music.

May 28 2012 at 4:48 PM Report abuse +2 rate up rate down Reply
2 replies to wixie1270's comment
ddiribbons

But lack common sense and logic.

May 28 2012 at 11:09 PM Report abuse rate up rate down Reply
yukidongo1

Red staters are not uneducated. I have three degrees. But, I don't need to see the world, again, since I've lived all over it. I prefer to keep my house repaired, hunt, fish, and not waste money. Home and family are more important. And, when the whole world goes to hell in a handbasket, I can still provide for my family...and I am female to boot.

May 28 2012 at 11:34 PM Report abuse +1 rate up rate down Reply
1 reply to yukidongo1's comment
loveis22984

Yet you are not educated enough to notice a statistical anomaly, interesting.

May 29 2012 at 12:28 AM Report abuse rate up rate down
red

THIS IS A NON STORY. THERE ISNT ENOUGH SIGNIFICANT DIFFERENCE BETWEEN RED AND BLUE STATES TO WARRANT THIS ARTICLE. I'M NOT CERTAIN EXACTLY WHAT PURPOSE SUCH AN ARTICLE SERVES.

May 28 2012 at 1:01 PM Report abuse +3 rate up rate down Reply
2 replies to red's comment
yukidongo1

It is rather an odd and divisive article. And, I am typical red. I buy books, and not the garbage books either. History, medical research, etc. Don't buy magazines. Why buy music when I can turn on a radio? And, why travel when I am where I want to be? Not to mention I made that judgment from already having seen the world. You can't classify people in a nutshell. I imagine people that are paying more bills on line are using less gas, like me. I imagine, people that aren't going anywhere much, have little money above living costs to do so, and are making the best of being at home. I look at people that are doing all the things associated with blue states as "fiddling while Rome burns". They look at us as uninformed and redneck--which couldn't be farther from the truth.

May 28 2012 at 11:40 PM Report abuse +2 rate up rate down Reply
loveis22984

The story is that it proves proud liberals are right when it comes to our general belief about people in red states who more then likely have red state values. The only thing I might agree with you on is their explanation as to why red states are more likely to pay bill online and why blue states are more likely to buy higher priced goods online.

May 29 2012 at 12:34 AM Report abuse rate up rate down Reply
John

LMAO so much for the notion blues are more tech savy.

May 28 2012 at 12:59 PM Report abuse +2 rate up rate down Reply
3 replies to John's comment
cayce58

Did you radical haters know that the neocons that now run the republican party bolted from the far left of the democratic party because no one listened to them. That's right, most of R Reagans policies are far left radical liberal.You call yourself republican and me a rino, but you can't even define conservative correctly.

May 28 2012 at 12:01 PM Report abuse -5 rate up rate down Reply
1 reply to cayce58's comment
ddiribbons

Where did you learn that, in the Obama School of Myrmidons?

May 28 2012 at 11:20 PM Report abuse rate up rate down Reply
HENRY

In most of these comments I see the word "Muslim" show how ignorant some people are ....and they vote.

May 27 2012 at 10:37 PM Report abuse -3 rate up rate down Reply
1 reply to HENRY's comment
ddiribbons

That is exactly how Obama got elected.

May 28 2012 at 11:22 PM Report abuse -1 rate up rate down Reply
viewer

Politician's moto, "whats in it for me."

May 27 2012 at 9:38 PM Report abuse +4 rate up rate down Reply