J.C. Penney (NYS: JCP) reported earnings on May 15. Here are the numbers you need to know.

The 10-second takeaway
For the quarter ended April 28 (Q1), J.C. Penney missed estimates on revenues and missed expectations on earnings per share.

Compared to the prior-year quarter, revenue dropped significantly and GAAP earnings per share dropped to a loss.


Margins dropped across the board.

Revenue details
J. C. Penney logged revenue of $3.15 billion. The 14 analysts polled by S&P Capital IQ looked for revenue of $3.42 billion on the same basis. GAAP reported sales were 20% lower than the prior-year quarter's $3.94 billion.

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Source: S&P Capital IQ. Quarterly periods. Dollar amounts in millions. Non-GAAP figures may vary to maintain comparability with estimates.

EPS details
EPS came in at -$0.25. The 10 earnings estimates compiled by S&P Capital IQ anticipated -$0.06 per share. GAAP EPS were -$0.75 for Q1 versus $0.28 per share for the prior-year quarter.

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Source: S&P Capital IQ. Quarterly periods. Non-GAAP figures may vary to maintain comparability with estimates.

Margin details
For the quarter, gross margin was 37.6%, 290 basis points worse than the prior-year quarter. Operating margin was -4.8%, 910 basis points worse than the prior-year quarter. Net margin was -5.2%, 680 basis points worse than the prior-year quarter.

Looking ahead
Next quarter's average estimate for revenue is $3.49 billion. On the bottom line, the average EPS estimate is -$0.04.

Next year's average estimate for revenue is $16.19 billion. The average EPS estimate is $1.65.

Investor sentiment
The stock has a one-star rating (out of five) at Motley Fool CAPS, with 570 members out of 797 rating the stock outperform, and 227 members rating it underperform. Among 201 CAPS All-Star picks (recommendations by the highest-ranked CAPS members), 149 give J.C. Penney a green thumbs-up, and 52 give it a red thumbs-down.

Of Wall Street recommendations tracked by S&P Capital IQ, the average opinion on J.C. Penney is hold, with an average price target of $40.07.

If you're invested in retailers like J.C. Penney, you should check out the concept that is The Motley Fool's top stock for 2012. Its founder wrote the book on big box retailing, and it's growing in increasingly important international markets. Click here for instant access to this free report.

At the time this article was published Seth Jayson had no position in any company mentioned here at the time of publication. You can view his stock holdings here. He is co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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davepalm6

WOW its funny how CEO Ron Johnson fired thousands and thousands of associates recently company wide and paid himself 53 Million Dollars since becoming CEO Now hes running the stock into the dumpster Go Back to Apple !!!!!

May 17 2012 at 6:12 AM Report abuse rate up rate down Reply
vendettifm

Pennys needed to understand why the coupons work and not reinvent the wheel. Lets see, Pennys were running three or four coupons at a time and a down to earth marketing man understands they did it to themselves. Keep it simple stupid! It may be a reality that this complicated idea they had could ruin the company.
Michael Vendetti (A simple minded marketing person)

May 16 2012 at 4:12 PM Report abuse rate up rate down Reply