ordering onlineWhat really aggravates people about shopping online? Believe it or not, it's that it isn't easy enough to pay.

Yes, a majority of U.S. shoppers surveyed recently cited having to enter payment, billing and shipping information as a major nuisance of buying on the web.

Instead, 58% of online shoppers said they'd rather safely store their account information once, in a single place that can be easily accessed no matter where they're shopping online, according to the recent MasterCard survey conducted by Harris Interactive, reflecting responses from 2,229 shoppers.

It's clearly a big gripe. We're so irritated by having to enter (and reenter) all our digits that nearly one out of four shoppers abandon their virtual shopping carts at least once a month before completing their purchase, respondents said.

They do so "for a variety of reasons, including the length of the checkout process, or difficulty entering payment and billing information," Geoff Iddison, group executive of e-commerce and mobile for MasterCard, tells DailyFinance.

No surprise, smartphones only make matters worse. "These difficulties are amplified when a consumer is asked to complete these steps on mobile devices with smaller screens and hard-to-read text fields," he says.

So merchants are mulling ways to streamline the checkout process and help convert browsers into buyers, Iddison says.

Downloadable password management software and apps like LastPass and Dashlane are designed to appeal to online shoppers' impatient with data entry.

Dashlane, which launched last month, highlights its ability to expedite the online checkout process. The free software enables users to store online credentials, such as logins and passwords to websites, personal data, such as name, address and phone number, and financial information, like credit card and debit card numbers, for faster form-filling and auto-logins at any retailers' e-commerce site.

With Dashlane, an online shopper's personal information is filled in quickly and automatically at a retailer's checkout screen, "so that a transaction that usually takes several minutes happens instead in seconds," a Dashlane spokesman tells DailyFinance.

Users' personal data is locally encrypted on their own computer, accessible via a "master password" which no one but the user has access to, and which isn't even stored on Dashlane's servers, the company says.

Sounds like just what all those frustrated online shoppers are looking for. But only time will tell if password-management tools catch on, or result in fewer abandoned shopping carts floating around in cyberspace.





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72 Comments

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harnshelturner

I stoped useing Credit and Debit card,s online. It became to much Repeats or Incorect information,missing information. So now I don,t order online. I pay for order's I wont by MoneyOrder's. Which mean's if they don't offer a catalog I want be ordering anything from them. I placed an order with a company where I had to keep entering my information, later I belive my information did go through. My account should a transaction. Only I finnaly omited all my information and left the site. then I get my statment showing a transaction from a company I don't rember so their went my money. Another time I was called about an order I wanted to place due to a problem with my information.The person that called me said :`They could enter it in and it would go through' I told the person thanks but no thanks!!!

May 14 2012 at 9:04 PM Report abuse rate up rate down Reply
Ken

Why not have the merchants use Pay Pal. It is easy and fast and you are protected.

May 08 2012 at 10:02 AM Report abuse +1 rate up rate down Reply
democracks0

EVAN HASN'T BEEN AROUND TODAY. OH THAT'S RIGHT I FORGOT ITS THE BEGINNING OF THE MONTH. HE'S PROBABLY OUT SPENDING HIS WELFARE CHECK

May 07 2012 at 10:10 PM Report abuse +2 rate up rate down Reply
Brian Workman

It's a good pain, and a safe pain!! You don't want to be hacked, and loose sight of that important info!!!

May 07 2012 at 6:17 PM Report abuse rate up rate down Reply
Jason Elliott

Honestly if everyone offered paypall as an option it would make it so much easier.

May 07 2012 at 6:02 PM Report abuse +1 rate up rate down Reply
1 reply to Jason Elliott's comment
kmeyerson

I was going to comment that Paypal already does this but you already made the point.

May 07 2012 at 7:07 PM Report abuse +1 rate up rate down Reply
SIGRID

If you need to contact 'customer service', you're stuck dealing with someone who barely speaks English, who talks so fast that it's impossible to understand most of what they say, and are obviously reading from a script. While they apologize profusely and quite insincerely for your ‘inconvenience’, they let you wait while they flap through the script to find what they’re supposed to say next, which generally consists of a load of very unhelpful platitudes. Then they thank you for your patience, which has run out about five minutes ago. Finally, when you’re ready to rip your hair out, they ask you if there’s anything else they can do for you, disregarding the fact that haven’t done a frigging THING to assist you! ARGHHHH! Bring customer service back to the United States!

May 07 2012 at 5:22 PM Report abuse rate up rate down Reply
Judy

PayPal is the best....all online retailers should embrace it as a means of payment.

May 07 2012 at 4:33 PM Report abuse rate up rate down Reply
footsieb

The easier it is to pay for your items, the easier it is for someone to get hold of your info and there goes your money. . . .

May 07 2012 at 3:58 PM Report abuse rate up rate down Reply
Mary Burt

tried to pay my Avenue bill....they need my social security number to take my money!
I send them checks.

May 07 2012 at 3:54 PM Report abuse rate up rate down Reply
IVY715

I use gift cards for my online purchaces

May 07 2012 at 3:51 PM Report abuse rate up rate down Reply