Amazon.comThe problem with most daily deal sites is that the bargains you're offered aren't necessarily the ones you want. That's where Amazon (AMZN) thinks it can gain an advantage over rivals like Groupon (GRPN) and others.

Amazon's daily deal arm, Amazon Local, is now leveraging the retailer's signature product recommendation technology with the launch this week of a Deal Preferences dashboard that allows shoppers to personalize the bargain offers they receive from the site, according to All Things Digital.

Users will be able to log into their Amazon customer profile to indicate what they like and dislike, and update their preferences on a deal page. Shoppers can tell Amazon if they want to get offers on a variety of goods and services, like clothing, restaurants and makeup --- or not.

"Amazon is now fixing [what] so many deals sites have been doing wrong – personalization," says Kenneth Wisnefski, founder and CEO of Webimax, which develops online marketing strategies for retailers such as Aéropostale (ARO) and Sam's Club (WMT). "Consumers' number one complaint is that they are blitzed too often with deals that they do not care about."

The move just might give the online giant an edge over the plethora of group buying sites that have flooded the market, from originator Groupon to new credit card entrants like MasterCard (MA) and American Express (AXP).

The Deal Preferences dashboard is actually bringing something new to the daily deal shopper, Brad Wasz, chief operating officer of, a reseller of daily deal offers and gift cards, tells DailyFinance. "Having the user create customer profiles and tapping into their interests in specific categories is more effective than what's currently being offered elsewhere," he says. "When these preferences are set up without the user performing any actions, it will be a game changer."

Groupon, are you listening?

Increase your money and finance knowledge from home

What Is Your Risk Tolerance?

Answer the question "What type of investor am I?".

View Course »

Introduction to ETFs

The basics of Exchange Traded Funds and why ETFs are hot.

View Course »

Add a Comment

*0 / 3000 Character Maximum


Filter by:

There are also some great sites for browsing Amazon deals, like

December 17 2012 at 5:21 PM Report abuse rate up rate down Reply

Love Amazon and love my Kindle Fire! I have never had a problem with Amazon or my Kindle. Don't understand why everyone is hating on them here. (Perhaps you are being paid to post these negative comments by a competitor?)

May 01 2012 at 2:33 AM Report abuse rate up rate down Reply
Team Taur

kevin spacey works @amazon?

April 30 2012 at 11:14 PM Report abuse rate up rate down Reply

What is everyone's problem with Amazon? It is the best place to shop. You have to know your prices and how to navigate the site. I have talked with people at Amazon and have had no problems with items being returned. They are always great when you call about questions about items. My husband and I have been shopping there for probably 7 years with no problems at all. Everything we buy is always in stock. I always know how much things are in the store before ordering on Amazon. We buy most of our stuff online. And the Prime feature is primo when buying huge heavy purchases. Amazon rocks!!

April 30 2012 at 4:16 PM Report abuse +1 rate up rate down Reply

Amazon list so many disontniured items due to obsolence like computer graphic cards that are years old already as graphic cards keep changing or getting more powerful almost every week..

April 29 2012 at 4:20 PM Report abuse rate up rate down Reply

How many times you found an item you wanted at Amazon .com only to find out that it is out of stock , oops sorry! Half empty store?? Cotton candy listings..

April 29 2012 at 4:18 PM Report abuse -2 rate up rate down Reply

Too many out of stock merchandise items on the list.. waste of space!!! However, I get good deals there and other sites are getting better as well. Amazon should buy Ebay for its hot Pay Pal payment system.. Never mind Ebay auction lists which is a dime a dozen... You can sign up for Pay Pal account and then email your nephew $50 simple as that without any sending a check or anything like that... All your nephew needs to do is to sign up for pay pal account... to cash it... at his ATM ... easy! You can also sell your used car with pay pal without worryign about the bad check or scams like that... Pay Pal is as good as cash ! You can borrow at Pay Pal... Pay Pal will be way bigger than Visa, MC, and Discover combined hands down!!

April 29 2012 at 4:17 PM Report abuse -3 rate up rate down Reply
gloria and jerry

amazon never told me that my address had been changed by a third party. They sent me a email thanking me for purchases and then told me about the change of address. Needless to say they were not very co-operative with me Emailed me that the transaction never went through. I reported it to the police and the feds. They would not even return information that my bank asked for. Needless to say amazon is the worst site I have ever been on. All is well as I have alerts on everything for 7 years.Be wary of sites that do not notify immedietly when something changes in your account

April 29 2012 at 12:19 PM Report abuse -2 rate up rate down Reply

They won't be getting any business from me either. They are getting too sloppy with people connected to their site. Patio furniture $180? Uh, no. Just a chair when you visit the external link. I call Amazon and they tell me they were unaware. Sounds petty but make sure you're always aware...I buy based on Amazon's reputation. Or did.

April 29 2012 at 10:26 AM Report abuse rate up rate down Reply

One thing they haven't gotten is geography. They think Miami is my 'home' locale, in reality I live north of Ft. Lauderdale. Not close at all. Certainly wouldn't drive to Coral Gables (south of Miami) for a burger, no matter how good they think it is.

April 29 2012 at 6:17 AM Report abuse -2 rate up rate down Reply