Criticizing the plan to grant existing shareholders one new Class "C" share for every Class A or B share they currently own, CNN called the plan "wacky." Reuters accused management of trying to maintain a "grip" on the company. CNBC even warned that the split could trigger a wave of selling.
Don't believe it. The truth is that if you were happy owning Google before the company decided to split its shares, you should be just as pleased post-split. Here's why:
Right now, Google co-founders Larry Page and Sergey Brin each hold approximately 8% of Google stock. But thanks to the dual-class share structure set up when the company IPO'd, the two control a combined 57% of Google's voting power. Add in Executive Chairman Eric Schmidt's 2.6% stake in the company, and the triumvirate controls a whopping 66% of Google's voting power.
So why all the fuss? Why split at all? Here's the thing: As part of the compensation Google pays its employees, the company periodically makes stock grants. The company also issues stock, on occasion, to serve as currency to pay for companies it wishes to acquire. Over time, the creation of new shares in this manner will tend to increase the total number of shares outstanding, and consequently erode the two-thirds majority that Google's leaders now possess.
Thursday's move aims to prevent this from happening by ensuring that new shares Google creates can be of the Class C, nonvoting variety. Simple as that.
What This Means to You
If you are an evil genius, patiently biding your time in hopes that one day Google will create enough new shares to give you a chance to buy them all up and oust Page and Brin from their jobs, your next line is: "Drat! Foiled again!"
Really, the only change worth noting here is this: The new Class C shares won't trade under the "GOOG" ticker. Maybe they should trade as "GOOSE" instead -- as in, if this change scares you, you're being a silly one.
Motley Fool contributor Rich Smith holds no position in any company mentioned. The Motley Fool owns shares of Google. Motley Fool newsletter services have recommended buying shares of Google.