Nike and Reebok Settle Tebow-Jets Jersey Dispute

×
Nike and Reebok Settle Tebow-Jets Jersey DisputeSports apparel behemoths Reebok and Nike (NKE) have reached a settlement in their fight over New York Jets merchandise featuring iconic quarterback Tim Tebow, formerly of the Denver Broncos and the Florida Gators.

To wit: Reebok has capitulated. According to The Wall Street Journal, "Reebok will recall New York Jets apparel featuring Mr. Tebow's name and number from its distribution system and agree to repurchase shipped Tebow Jets merchandise from retailers. Reebok also agreed not to manufacture, market, donate or advertise such merchandise."

A deal between Reebok and the NFL Players Association, allowing the company to make and sell merchandise emblazoned with player names and numbers, expired on February 28. Another agreement, permitting Reebok to market NFL jerseys, lapsed on March 31, after being in effect for a decade. "Nike took over licensing rights for [NFL] apparel at the beginning of April," the Associated Press reports.

Reebok's plan was to stamp Tebow's name and number on "its existing inventory of blank Jets jerseys and other apparel and sell them under a provision of those agreements that allows it to continue to market those items for a limited time frame," the Journal explains. Reebok can still sell existing Denver Broncos jerseys with Tebow's name and number, for instance, and the company argued that it had the right to sell jerseys and T-shirts of up to five players who switched teams during March, Tebow among them.

But the creation of brand-new merchandise was apparently a foul, as Nike sued Reebok to stop the last-ditch distribution of Tebow-Jets gear. Last week, a federal judge extended a restraining order blocking Reebok from selling 6,000 such jerseys and 25,000 T-shirts that were being supplied to stores. The judge, after a daylong hearing, deemed Nike's suit likely to succeed.

On Easter Sunday, Tebow drew a crowd of approximately 15,000 to an outdoor service in Texas at which he spoke, underscoring his enormous popularity. "In Christianity, it's the Pope and Tebow right now," said Celebration Church pastor Joe Champion. Some worshippers wore Jets jerseys featuring Tebow's name and number, 15. No word on who manufactured them.

Increase your money and finance knowledge from home

Bonds for Beginners

Learn about fixed income investments.

View Course »

Investing in Startups

The lucrative and risky world of startups.

View Course »

Add a Comment

*0 / 3000 Character Maximum

8 Comments

Filter by:
saybrook23

WHO CARES. Sick of our PRECIOUS "Tebow" he is just another guy who can kneel down. I have two sons who have more common sense than him and they do not flaunt their religion.

April 11 2012 at 11:28 AM Report abuse -2 rate up rate down Reply
jonathanzimmel

old news

April 11 2012 at 10:07 AM Report abuse rate up rate down Reply
macsandcats

If either rebok or nike made their jerseys in the USA then I would care

April 11 2012 at 9:42 AM Report abuse +3 rate up rate down Reply
Daddy,Kim&Andrew

"In Christianity, it's the Pope and Tebow right now,"
Get REAL people .

April 11 2012 at 8:19 AM Report abuse rate up rate down Reply
talari

I hate Tebow. Is this the way Jesus would behave if he was an overrated quarterback??

April 11 2012 at 3:06 AM Report abuse rate up rate down Reply
1 reply to talari's comment
Lee Duncan

Would Jesus hate Tebow? I don't think so. Let's be kind to one another.

April 11 2012 at 7:05 AM Report abuse +1 rate up rate down Reply
STAN THE MAN

All it takes is lot's of media attention and they make you a rich man, he also has a good agent.

April 11 2012 at 2:28 AM Report abuse rate up rate down Reply
Kevin

I wish I had Tebow`s jersey....I`d wipe my ass with it.

April 10 2012 at 10:44 PM Report abuse -3 rate up rate down Reply
johnjayden

The Nike jerseys suck anyway

April 10 2012 at 9:34 PM Report abuse -1 rate up rate down Reply